I thought it was a work from the past two years. After reading it, I searched the encyclopedia to find out that it was released in 1999, but it is also a kind of fate to encounter it this year.
Since I entered the advertising industry in 2016, I have heard a point of view that the advertising industry is declining. At the beginning, big data came, and Party A could purchase media channels on its own based on big data, without the need for intermediary agents at all; then the traditional 4A companies had declined, and their methodology was behind the times and was not applicable to the present; later Yes, with the rise of the Internet and the speeding up of information transmission, Party A has set up its own marketing department, producing and disseminating it by itself. The position of the agent may be replaced at any time (for example: Xiaomi, Procter & Gamble, Adidas, etc.), and the role of the agent is gradually replaced. In terms of media, with the rise of WeChat public accounts, Douyin short videos, and live broadcasts, every time the media changes, there will be a new round of questioning, questioning the necessity of this industry, as if advertising is born with foresight. Trend, and then seize the opportunity in the trend, walk in the forefront of the trend, and then can not be eliminated.
Why do you remember this? Because there is a lot of anxiety about finding the industry, especially this year. Affected by the epidemic, many small and medium-sized media companies could not survive the worst months of the epidemic, and they went bankrupt one after another. Many medium-sized companies reduced personnel expenses and reduced department personnel to a minimum; while slightly larger companies , you will choose to take a pay cut.
It can be understood that this may be the case in other industries, but this industry has low barriers to entry, high liquidity, long overtime hours, and short material production cycles, which lead to a lot of pressure. At the same time, due to the characteristics of the industry, practitioners are also required to pay close attention to online hotspots, so they are particularly sensitive to online emotions. Coupled with the KPIs formulated by the company, it is not difficult to understand why they see so many insomnia, depression, Sick, broken people.
I still didn’t say why I remembered this, because the movie I watched today, this very light-hearted, humorous and loving movie, was a rare short break after two bids, and I watched it during a rare normal off-duty time. It was really healing. , but also a lot of emotion.
I feel that I was in such a bad state last year, which is also related to the great work pressure and the bad news I see every day. Just like from the beginning of the year to the present, there have been murders, corruption, sexual assault, car accidents, suicides, etc. Divorce cooling-off period and many other negative emotions, but I didn't see a few good news. And the family in this movie has love: a macho father, a long-winded and forgetful mother, a knife-mouthed and tofu-hearted grandmother, a brother who doesn't like to study, and a sister who is happy every day, the family's warm daily life, today Looking at it today, I actually feel that such a daily life is a very luxurious thing, and how common these plots were when I was a child, why did they become scarce when they grew up.
Just like in today’s society, the marriage rate is low, the divorce rate is high, the birth rate is low, and the singleness rate is high. Why do people suddenly no longer want to get married and have children? Why do people think of high house prices, expensive betrothal gifts, and high education costs when they think of getting married and having children, but they no longer think of family. Not only trouble, but also love and healing, the same whether it is TV series "It's All Good", "Thirty Only", "The Hidden Corner" or the hot search on Weibo#Xiao Zhanguangdian sales record##Hangzhouhusband murdered his wife##China-US relations are bad #… They are all conveying a negative emotion, and they are all talking about how difficult today’s society is, and it is no wonder that there are so painful literary reviews under the Netease cloud, which leads to it being called the network suppressing the cloud.
Having said so much, I just want to say that in this industry and society, it is difficult to see videos that purely convey positive emotions (except for public welfare films and advertisements for you to buy), because bad news is more eye-catching and has a higher click-through rate. Creating anxiety makes it easier for you to pay, and conveying consumerism makes it easier to sell products, so don’t be easily swayed by online voices, keep a clear head and make rational judgments, which are facts, which are eye-catching, and which are what you really want If you want, you have to think for yourself and judge well.
The above doesn't seem to say anything about the movie. It's very beautiful. It's all small details in daily life. It can be seen that the author has observed life very carefully. The content is very healing and funny. The style of painting is a bit like Crayon Shin-chan. , is a movie that can be amused by others.
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