Blue Sky Studio’s second animated feature film, let me see how mature the American animation creative industry has evolved, and it was released in March this year. Robots, as a commercial animation, you can’t expect it to be avant-garde and bold in consciousness. Of course, the characters’ language actions are still typified. You can even say that this is just a cliché of small people’s family history. In other words, non-mainstream values are not its focus at all. What commercial animation needs is to use newer technologies and more unique perspectives to express these traditional commercial mainstream values more attractive to the audience. In this regard, countless creators rack their brains to maximize their performance. Robots expresses the greatest value of this business society with a defamiliarization effect of instigating separation: a small person wants to go to a big city to get ahead, and its method of separation is: a small robot's creative history in the modern robot city.
What is creativity? The idea is to express something that seems ordinary, but throws it in the middle of the street, and no one will look up. It is very unusual and very attractive to attract the attention of the viewers to achieve the greatest commercial value. Countless advertisers, graphic designers, and commercial directors want to do this, but very few can do it. The occasional Robots is a huge miracle.
By the way, even though it is not for the purpose of coaxing children at all (I don’t know how many children under 10 can understand this film), it can say "why be you when you can be new?" "(Think about it, how many children can understand this sentence? Is it for children?) Such a famous saying in commercial society is also amazing.
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