sales job pitch
9 points encountered a large order - opportunity
10_15 Discover business opportunities
15_25Strive for the opportunity to have an in-depth exchange to understand the story of McDonald's
25 Offer to join to persuade the McDonald brothers to insist on quality control
28-33 Personal Reflections on Family Conflict
33_37 Successfully persuaded again
37- Financing to build restaurant expansion
Ruthless 1 38 Mortgage House Financing
42 Conflict 1 The brothers are very strict, and the security mine is in a hurry to start work
43 Conflict 2 Sponsorship Cooperation Divergence User Experience
Mac feels like a rude business model
44 Completed operation Lei participated in the actual operation management supervision and sanitation
45 Turner (Future CEO Appears to Do Groundwork)
46_48 Expand to join
Conflict 3 Quality Control
50 Lei also attaches great importance to quality control and business core
53-58 Build a team to accelerate expansion
58-60 Improve their strategic position and control ability in the company to work with the future CEO
62-66 Social and other peers of real estate agents
I saw a woman I liked
67 Distribution of proceeds from financial crisis
Conflict 4 Renegotiating the contract cannot support the expansion rate
At the same time, you can see the brothers complement each other
Family Conflict 2 70 The original wife found out that Lei concealed the mortgage on the house
72 Bank dunning
Go to the one you like when you're down
73
I used the first voice transition many times 73
73 women offered milkshake powder solutions
Starting to go commercial is a bit like desecrating his past experience in the dairy industry.
Also 75 is too green
Instamix brand milkshake powder
77 Conflict 5 The milkshake powder brothers make milkshakes with milk.
78 77 points financial crisis is still 78 points to the bank, hoping to raise more money.
The bank refused, and happened to be overheard by the person next to him. He also understands patterns.
78 Talking Skills Kua admires his achievements and wants to work together
78-79 Harry analyzed the financial issues with great precision and also guessed the current issues with their high-level relationships.
He then asked about their operating model in terms of property rights.
The model is that the franchisee finds a position he likes, the contract is usually 20 years, and then McDonald's releases the construction loan fund. Set up a storefront to start business.
Headquarters is responsible for training equipment and operating methods.
The accountant gave suggestions for improvement and converted it into a real estate developer model. McDonald's should buy a lot of land and then open it up to franchisees (they are limited by the terms of the partnership to lease from headquarters.. and they can only lease from here,
Benefit 1 Stable upfront cash flow. Even before the first burger was made, McDonald's headquarters already had revenue.
Benefit 2 Greater capital expansion. Further stimulate land acquisition, which in turn further stimulates expansion.
Control is ok for the bad out of thin air. Stop leasing overhead Mike and Dick.
Every family is currently using this method.
Buying the real right of the McDonald's Brothers' shop to complete the control of the McDonald's Brothers.
85 -87 Promotes milkshake powder The woman he likes exchanges business ideas late at night, and the ideas don't work out. . Let his wife sleep alone.
The same people with ambient. Some people in the barrage say that couples who can't settle accounts together are difficult to long-term.
Women speak wealth and like bold people to look at you.
88 Conflict 6 Ray shipped milkshake powder to all branches nationwide. Dissatisfied in the phone.
Note one detail, when his conversation with the McDonald brothers turned on the phone speaker. You listen to two subordinates.
By this time Ray had decided to go against his brother's wishes and at the same time violated the contract.
At this time, one party has a contract and the other party has real estate
90 Ray and his wife filed for divorce.
91 The divorce contract denied the wife any share of McDonald's property. But the house and other property and the wife
At the same time let the lawyer terminate the contract with the McDonald brothers.
93 conflict 7 fierce struggle
The brothers think they developed the McDonald's high-speed system.
Hole provides the concept of victory.
He wants to control the future and he wants to win. The business world is very cruel. If a competitor falls into the water, he will walk over and step on it.
The Mac says I can't do it, and I don't want to.
That also takes on more risk and reward.
94 Mike collapses, stimulated by the above dialogue.
95 You went to the hospital to see Mike. Also gave a blank check.
The words of the 97 brothers at this time were particularly meaningful. They said that they could not do without Lei. They won't hit him.
98_100 Both parties negotiate.
100 In the toilet, Dick asked Ray why he had given him a tour of the kitchen and told him all the secrets that he didn't make a McDonald's himself.
Ray said he was bound to fail because he felt he must not be the only one who had visited the kitchen, others would have been there too, and others of them wanted to copy, and many didn't.
Ray said because you can't have anyone out there who can beat McDonald's, because the one thing they all lack is the name McDonald's.
Dick said that when you can't make him, you want to buy a case of candy. Ray said when he first saw his name on this restaurant, he said I must have him.
credits
Joan Martillo eventually became a McDonald's partner. Became the first woman to go to the New York Stock Exchange.
Fred Turner eventually took over as top chairman of Ray Clark. Expand McDonald's presence to over 100 countries. Harry Thorn, the first president and CEO of McDonald's, resigned in 1967 after a dispute with Ray Clark. McDonald's has never been publicly evaluated.
He married Joan Clark until Ray's death in 1984. Joan donated most of her wealth to charity. Including donations of $1.5 billion to the Salvation Army and hundreds of millions of dollars to NPR. Aw is one of the world's largest real estate developers, and about 1% of the world's people eat McDonald's every day. The McDonald brothers couldn't justify the handshake agreement and they failed to receive royalties. At present, the annual usage fee for one turn is more than 100 million US dollars.
The milkshake is back with ice cream.
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