However, I have to admit that these songs and dance-themed movies are all facing a localization problem-how to conquer people who are not familiar with American (pop) culture. Groups who love to listen to European and American pop music may not often enter the theater. As a niche genre, American musicals must have a smaller audience than ordinary movies, and they can only do a little work for the box office.
Therefore, even if the promotion and marketing of "City of Philharmonic" is done with great fanfare, and the core marketing point is positioned as "love", the box office of the movie is only more than 100 million. "Happy Voice" may be more subject to the subject matter. You can't expect many Chinese parents to be familiar with today's popular American singles. Although the selling point is above the heart-warming and inspirational, the box office harvest is not ideal.
Of course, whether "City of Philharmonic" or "Sound of Joy" is mainly for the European and American markets, mainland China may not be the focus of consideration. In the Chinese dubbing version of "Happy Voice", a Chinese song by Wu Mochou appeared, which is not the original setting.
Although "Happy Voice" did not solve the problem of localization of the theme, it solved the problem of localization of the title.
The Chinese title is more down-to-earth than the original English name "Sing". The three words "good voice" are too easy for domestic audiences to think of that popular singing talent show-although it is now changed due to copyright issues. In fact, this cannot be blamed on the audience's association. This is the inspiration of reality for the movie. For example, the young singer and actor Tory Kelly who dubbed the little elephant Mina has participated in many American music talent shows and passed "American Idol". The show became popular.
This film not only draws inspiration from popular entertainment hot music talent show, but also once again showcases the winning rules of the production company-the Hollywood animation upstart lighting entertainment that produced the "Minions" series: fresh ideas + routine stories + The main theme of joy = kingly.
The routine of the story is the characteristic of the animation of lighting entertainment, and the plot has always been regarded as their biggest shortcoming. This kind of problem is especially obvious in the previous "Minions". This time, "Sound of Joy" failed to give lighting entertainment a name. To be honest, the maturity of its script is far from that of the animation "The Secret Life of Pets" on Lighting Entertainment.
The movie opens with several protagonists forcibly, including proud and frustrated singers, rock girls who have trouble with boyfriends, ordinary housewives whose dreams have been worn away by family life, teenagers who are hopeful that Bai Ruo can get rid of a criminal family, and those who have amazing talents but yet again. For girls who are afraid of going on stage publicly, their roles are not narrow, but they are slightly facialized and limited to the length of the movie. The story of each role cannot be unfolded too much, and the direction of the story is basically expected.
In addition to routine stories, the word "joy" is the core element of lighting entertainment's comedy animation works, although sometimes it is unavoidable to be criticized as "silly".
Lighting Entertainment’s works do not pursue depth, and do not involve too many social topics. At most, they stop at the end. For example, in "Happy Voice", people who participate in the music contest are to change the status quo of life for a bonus of up to 100,000 US dollars. Such stories have repeatedly appeared in reality TV shows in the United States or China, reflecting the plight of a certain civilian class. Another example is the story line of a chimpanzee criminal family, which is easy to think of works that show black stories.
Although there are some routines and some "stupid", it is inspirational, and human beings just eat this one, can get rid of the burden in reality, and relax in the light and shadow fantasy of about two hours of weaving the movie.
Lighting Entertainment is always able to infect the audience with inspirational, affectionate panacea, even picky film critics, seeing this tortuous and inspirational story of ordinary people struggling to realize their dreams, they will inevitably be moved and happy.
Therefore, the routine is not a sin, it depends on how you use it.
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