After a long time, I finally saw this movie. I watched a documentary about Coca-Cola two days ago. As a giant in the beverage industry in the world, even the second-ranked Pepsi is hard to beat. In addition to the smooth taste that the formula brings to the palate, the reason why Coca-Cola is invincible in the world is a cultural victory. After we understand the history and cultural connotation of Coca-Cola, when we drink Coca-Cola, what we drink is not just Coke.
And financial tycoon Buffett often endorses Coke, although his favorite Cherry Coke is terrible. In addition, Buffett also owns Coca-Cola. Tell the investors and friends, I am like this after drinking, and you are like this after drinking.
So I often wonder, what is the Chinese drink that can compete with Coca-Cola? Maybe it's Vita lemon tea, better than smoking marijuana. But it's almost meaningless, not enough for China. Nutrition Express? It seems that there is something in the old driver, which is just opposite to the rumor that Coke kills sperm, but the audience is obviously not enough. When I was about to give up, I finally thought of a brand that can really represent Chinese culture and is also very strong in the stock market; he also develops new products blindly, but people still like the classic; He endorsed, he is - Maotai.
After the reform and opening up, the waves of the market economy hit the surface, subtly changing people's lives. When I was very young, there was no concept of shampoo when washing my hair. It was called a shampoo at that time because it was a jar of light blue cream. Many children may not feel it, but you can ask parents and elders what drinks and daily chemicals were like in the past days. After the opening of the country, beverage daily chemical products were pressed and beaten by more mature products from other countries. Many products are removed from shelves and are more enticing advertisements on TV. In order to promote the product, I saw all kinds of black long straight on TV, which directly affected my aesthetics - girls with long hair are more attractive.
We are rightfully overwhelmed, buying their products and admiring their culture. Memories of the past are like carving a boat to seek a sword, and the imprint left in the back of my mind is the loss and confusion after sitting and standing. Our current industrial civilization and social life is maintained by the manufacturing industry, and the necessities of life are simple and convenient. The development of the manufacturing industry is like a curse. Only by expanding production capacity can it develop and grow, but the market will always be saturated one day. We often criticize waste. There is a joke in the old days: When I get rich, I drink soy milk and eat fritters, buy two bowls of soy milk, drink one bowl and pour another. If there were more such customers, King Yonghe might be secretly having fun. The country has entered a new era, and owning a house and a car is gradually becoming a true portrayal of people entering a well-off life. On this basis, car companies have increased their horsepower and strived to make every Chinese drive a car, drawing greater profits by expanding production capacity. Fuyao Glass is part of the automotive supply chain. When western countries choose to build factories in developing countries, their blue-collar workers have been ruthlessly abandoned by the country, just like my hometown in the northeast, the spring breeze from state-owned enterprises is followed by the cold wind from Siberia.
Therefore, when Fuyao Glass came to the United States to build a factory, the former developing country built a factory in a developed country, which was the beginning of the contradiction. Fuyao Glass has its own factory song. For the sake of a piece of transparency, but the actual perception is that this piece of transparency is precisely an invisible and intangible diaphragm that separates China and the United States. There is a record in the film that the Chinese employees who have just arrived in the United States have training in the FGA. What are the characteristics of Americans? They are straightforward and relaxed, and they can even make jokes about the president. (Naruto Uzumaki: It is my way of forbearance if I have something to say.) At this time, the expressions of the Chinese people are more subtle. If the American culture is the cola culture, then the Chinese culture is the Maotai culture. I am not talking about a wine culture, but a power culture. Why? You are fine. Under this culture, my country's private entrepreneurs stand out in the economic wave, and they are all ruthless so-called "merciful". Cao Dewang looks small, but when he becomes a capitalist, the power of the whole person is quite large. He can present himself as a harmless successful entrepreneur with minions doing the dirty work. He is like a king, just move his mouth if he wants, and the people below will naturally surrender. He can have family and country feelings, and can export positive energy values, and these are highly consistent with his goal of extracting profits. These are the methods and means of his past and present success. And this set of values, Americans do not recognize. Americans want to be safe, law-abiding, respectful, and self-fulfilling. There are many scenes of Chinese and American employees treating Cao Dewang in the film. Some American workers will say to Cao Dewang that next time you come to my house, I will invite you to a BBQ, and some will say hello boss Cao in Chinese. Needless to say, the state of the Chinese people, who does not have a leader or a principal.
The most cultural conflict between China and the United States is that FGA America has never been profitable. The conflict erupted at the beginning of the union's intervention. Cao Dewang even spent $1 million to hire an industrial relations firm to persuade Americans not to join unions. The method he chose was to let a hundred flowers bloom first, then to make a big splash, and finally to settle accounts after the fall. This familiar operation made the naive American workers find their teeth all over the place. After cleaning up these "thorns", and then voting, the results are obvious. There are actually two sad passages here.
The first paragraph is that after the voting results came out, a Chinese employee said, "Did we win? It's too awesome!" The older generation of revolutionaries said in "Analysis of Classes in Chinese Society": "Who are our enemies? Who are our enemies? Our friend? This question is the first and foremost question of the revolution. "Of course we will not talk about the revolution here, but simply who are "we"? "We" can be these Chinese people or the people who voted against it. In any case, this is a recognition of the use of the Chinese method. He believes that his personal interests are bound up with the interests of the whole. It is true, but we can also see it in the unemployed employees: it is easy to separate personal interests from overall interests, which is the tragedy of workers.
The second paragraph is that a Chinese manager said that this foreigner is very familiar with me. You see him now, and you won't see him in two weeks. At this time, I will think of the factory song of Fuyao Glass again, for a transparent cloud. Because Chinese people are very familiar with this kind of operation, I feel disgusted. This and a piece of transparency make people feel like a great irony. After the voting event, Cao Dewang was very satisfied. New requirements have been put forward to the following, recruiting younger employees, and cultivating this culture. Does this move remind you of our post-00s children?
At the end of the film, the Chinese employees who came to the United States for work also had their own small houses in the United States and brought their wives and children over. Living on his side is a former American colleague who has lost his job. The middle-level managers took Cao Dewang to visit the factory, and he said that more robots should be used to replace manual positions. I think this is a reflection on capitalist industrial society and manufacturing. It is also a reflection on the status quo of the barbaric growth of Chinese enterprises. But I think that Cao Dewang may not need to reflect too much, after all, he has earned enough.
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