In the creative advertising, there is an important chapter called "Unique Selling Point of the Product". This unique selling point can be anything, the character, taste, performance, etc. of the product, and anything. However, it must be shaped so that it cannot be replaced, and each commodity must have such a unique selling point to find a position in the market for itself. For example, all car advertisements can put forward "safety" in the promotion or function, but the "safety" created by VOLVO is always the one that consumers remember the most clearly, agree with the most, and cannot defeat it. Therefore, other car advertisements basically do not regard safety as a unique selling point, and will not be used as the core concept of publicity. This position must be handed over to VOLOV.
Staring at people, kicking doors, gritting teeth, throwing punches, shooting, running, jumping and rolling, trapping, jamming, exploding, clenching teeth, tying hoods, staring at people, and strafing. Thirty minutes after the opening of the movie, none of the elements that should be in the classic story of First Blood have appeared. Where is the "unique selling point" of the first drop of blood? ? ? ?
The first drop of blood, which has no unique selling point, has become an inherent story routine of an ordinary B-pole film. Dad goes deep into the underworld's lair to find the daughter who has been caught and become a prostitute. Stallone's existence is not needed at all, anyone can play it.
When Bruce said this, the description of his feelings was completed. The film saw 50 minutes and 38 seconds, and finally Stallone was beaten and fell to the ground with blood on his face. . . . .
Bruce Young
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