Every time a woman makes a purchase, it stems from a low self-esteem
Why do women keep shopping all the time? "Oh, I'm going on a date with a guy soon, and I have to get a dress that will captivate him" "I'm going to an annual meeting soon, and I have to be a fan of the crowd" "This Chanel bag looks amazing , even if I eat instant noodles for 3 months, I will buy it.” I found that women are often insecure about themselves, which triggers the shopping behavior. If you are a charming person, ordinary dress is enough to make the other person like it. Being overpowering is a kind of psychology that craves attention and recognition, whether you usually get too little attention and recognition. After eating instant noodles for 3 months, is it a bag, or is it the high-level positioning of Chanel in other people's minds? It's too hard for a woman to be herself.
Ads for mascara tell you that your lashes are never long enough and that you can only be more attractive if you have them. The poster of Jingdong 618 tells you that without lipstick, you are not a woman. Ads always tell you that you can only be charming and likable if you have this product . But what can make you "self" good, what can make you "self " likeable? My understanding of advertising is that what other people like is the positioning of the product, the expensive price of the product, and they are not interested in you per se.
Every time we buy a label, we also complete a society's shaping of women. Sexy , revealing, virtuous, cute, petite products, every time a woman identifies with one, she buys it, and buying is what she chooses to accept The moment when society is shaped. And the aesthetics that women have been cultivated by the society are not necessarily so beautiful. Because it has been objectified for a long time, the "advanced" beauty in the eyes of most women is exaggerated, made up of various things, and expensive. In the eyes of men who are less objectified, such complex and stimulating things, Actually not beautiful. And I also hope that when every woman is ready to shop, it is because this item matches your soul. Instead of being what others want you to be.
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