The main market positioning of DreamWorks cartoons is for audiences over 13 years old, which is the biggest difference from Disney cartoons' so-called "good for all ages" marketing strategy. On the one hand, it is the market differentiation strategy that has to be adopted due to the market pressure of the Disney animation hegemon. On the other hand, it also reflects DreamWorks' ambition to open up the previously unrecognized adult animation field. The main difference between the two is not the amount of foul language in the film, but the humor, political views, and metaphors of reality that Preteen is difficult to understand.
Back then, this movie was used by DreamWorks against A Bug's Life, which was released in the same year. This is evident from the strong dubbing lineup of the film. It's a pity that in the end this movie cost 15 million more than its opponents, but the box office was 70 million less. Although you can't just use the box office to judge the hero, in Hollywood, the box office is the last word.
Movies suitable for young and old are easy to be accepted by the general public because they promote relatively universal values, such as peace, freedom, and love, and the high box office is not uncommon. And if the film emphasizes a certain political viewpoint, it will inevitably be sought after by a certain group of people, and it will inevitably be criticized by other certain groups of people. The best choice for the majority of the middle audience, who has the greatest influence on the box office, is not to visit this. Mixed water.
On IMDB, some people actually think that this is a propaganda film for "Communism". It really makes me funny. If it is a propaganda film, it is also an "anti-communist" propaganda film, not the other way around. . The following is a brief list of personal thoughts, there is no time for specific development.
1. The main theme of the film is to oppose the dictatorship of General M, emphasizing personal freedom of choice, Blah, Blah, Blah... Seeing that the workers throw away their tools, they furiously say that they are quitting, and I want to choose Yunyun, I I can't help but laugh. If you say that this is a construction worker in the United States, I believe it will be a big deal and leave. It's a pity that this is the society of ants. If in reality every ant had such a choice, then ants would not exist on this planet for a long time. Weak individuals can survive not because you have the freedom to escape and laziness, but because you, as a part of the whole, exist in the name of the whole. It sounds like there is no freedom, no personality, no "human rights", maybe it should be called "ant rights", but everyone's emphasis on their freedom brings about the collapse of the entire society.
2. The purpose of worker Z is to defeat the authority of General M and lead other ants to happiness. The irony is that when the catastrophe is imminent, the ants who are scattered in the sand are helpless. It is Z who leads everyone through the difficulties with his new authority. It can be seen that the film also affirms the important role of leadership and authority. Z depends on his own. The new authority overthrew General M's old authority. Is there any difference in essence between the two?
3. If you pursue freedom and resist dictatorship, Z should defeat the queen, she is the biggest dictator! However, our freedom fighter Z chose to be a son-in-law. There is a saying in the West: Don't hate evil, become evil. Haha, how confessed!
4. When tiny insect societies such as ants and bees appear in Hollywood cartoons, the arrogance of human beings is always revealed. Why should insects treat human trash cans as paradise? Come on, don't always think of yourself as the "spirit of all things" and look down on sentient beings with a charity face. More than life force, more than history, human beings are the real objects to be ridiculed.
5. The ant society is the social form closest to communism. Maybe the old Ma also realized the way by digging out ant holes, ha ha.
-Oh, sorry everyone, I'm serious again this time.
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