After the "Avengers" turned out in 2012, along with the success of the film universe model, Marvel has often been criticized and criticized. It is not only the endless wars of saliva that are often set off within the fan circle, but also many people in the industry come out and say something from time to time. But the Marvel Universe has never experienced a real failure, and there has never been a Waterloo like Star Wars or DC Universe. This time, "Falcon and the Winter Soldier" as a whole is far from a true "failure": streaming media users and the media often report that the Disney+ server is paralyzed by the episode, and Disney itself rarely publishes a little more specific data. It can be seen that its commercial performance is very satisfactory to the big guys; the word-of-mouth evaluation is based on the benevolent and the benevolent. From an overall perspective, it is relatively mild, far from being criticized (whether it is for the recognition of the drama itself or the past The Marvel complex).
But I still see it as one of the most worthless things I have seen so far. Regarding its shortcomings, I hold a view that is close to most mainstream negative reviews, so I will not elaborate on them one by one. My biggest personal dissatisfaction and discovery is: "The Falcon and the Winter Soldier" made a mistake in the commercial creative thinking that I don't think Marvel would not know. Marvel has been criticized so many times, but it has never been knocked down. The audience still buys tickets to watch Marvel again and again, and more and more people watch it. Why? Because the views held by opponents in the past are not at all contradictory to its success, and it can even be said to accurately point out some of the necessary reasons for its success. So, what is the secret to the success of the Marvel Universe? This can be answered from multiple levels of perspective. Here I want to talk about the "elegance and vulgarity" of the movie. For the general public, movies are nothing more than noble, elegant, unpopular, or simple, vulgar, and popular (although the two are not contradictory and incompatible most of the time). Since "Iron Man" in 2008, Marvel's goal and attitude are very clear: we want money, we want the audience; we want "vulgar", not only vulgar, but also the most "vulgar", so that the world wants to see it most. It's Marvel me. And it is precisely because of this clear route and the basic implementation that the Marvel Universe has hardly faced any wavering, let alone Waterloo. Even if people often criticize it for its lack of artistic value and literary flavor, saying that it is streamlined and has no connotation, it is not regarded as a cinema. Its narrative and belief around "vulgar" are always established: anyway, there are too many lay people to satisfy this. Some groups will suffice, and the high-cold parties who pursue literature and art will not serve them. And like "Star Wars 8" and "Batman vs. Superman", regardless of whether they are gods or not, and whether they have unique connotation value, the people who only want "vulgar" from the beginning to the end are not satisfied, so it leads to "Star" Both "War 9" and "Justice League" are destined to not be able to make up for and redeem past sufferings at one time, whether they are firming the line of the previous work or looking back to please the public. Marvel really knows what he wants and what he is doing.
Therefore, the problem of "Falcon and the Winter Soldier" makes me feel incredible: it does not need to be "vulgar". Wait, it's not vulgar, so what is it? Can it be considered "elegant" or not? No, but nothing. According to what I said earlier, both elegance and vulgarity are the judgments of the audience. However, "Falcon and the Winter Soldier" is no longer a work that serves the audience, but a product that is completely oriented to the capital market, and has completely reduced to a tool to help Disney+ improve its performance. In order to achieve this capital goal, it not only does not want to prevent the "shortcomings" that everyone often criticizes from becoming serious, it can even actively embrace more shortcomings. For example, the "slow pace" and "too long" frequently mentioned in the negative reviews of this drama-"long" is a feature of TV dramas compared to movies. It may be an advantage (it can provide more adequate content), and it may It is a disadvantage (unnecessarily slow)-"Falcon and the Winter Soldier" is not long and slow because it was not filmed well, but to provide Disney+ with 6 weeks of content output, knowingly and completely unrestricted use of this One feature is that we will never compile 6 episodes of information because there are 6 episodes. It will only force the amount of information that may not even be available in a movie to the length of a 6-episode TV series.
Some people would say, isn't this just looking at the money, Marvel has always been like this, why is "Falcon and the Winter Soldier" not looking at the money? Going back to what I said before, I thought that Marvel's works had flaws and deficiencies, but they did not let go of "vulgarity"; no matter how many compromises were made in creation, always remember to shoot for the audience to see, try to make the audience like it . After all, film and television works are never simple artistic creations. They are the products of mutual interweaving, running-in and mutual compromise between capital and creators. Even classic works cannot escape this category. But "The Falcon and the Winter Soldier" didn't even struggle at all. For the sake of capital, the creation was completely succumbed to compromise. This is no longer a problem caused by ability, but an unrighteous attitude.
If you still don’t understand, you can try to understand the next big IP that embraced the drawbacks for a certain capital purpose:
"Tang Detective 1-2" is also a product of high capital operation, and there are also various defects and drawbacks, but the audience can still feel that the creators want to try hard to please themselves, and find enough entertainment from it. However, "Tang Detective 3" completely ignored these. In order to build a cross-platform universe with a valuation of tens of billions, it not only failed to make up for the shortcomings of the past, but even more unscrupulously magnified certain problems.
Martin Scorsese once put forward the chain of contempt: his work is a real cinema, and Marvel movies are a theme park. According to this line of thought, "Falcon and the Winter Soldier" is not even worthy of a theme park. When Marvel takes the initiative to abandon the "vulgar" line, all past criticisms and so-called flaws will become real problems in the eyes of fans and passersby. If Marvel treats its audience with this attitude in the future, is this universe still far away from collapsing?
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