In 1999, University of California at Davis (University of California at Davis) David Phillips, a civil engineer of ), found that Healthy Choice (American food brand) was carrying out a promotion when shopping: as long as you purchase Healthy Choice products, collect 10 barcodes and send them back to the head office, you can redeem 500 miles for flight miles. If you return the barcode before May 31, you can get double the mileage, which is 1,000 miles. This activity does not care about the price of the purchased product, as long as there is a Healthy Choice barcode.
David found that Healthy Choice’s cheapest product, chocolate pudding, costs only $0.25, and there is a barcode on each pudding cup. So, he bought all the chocolate puddings in the supermarket and rushed out the puddings in other supermarkets. In order not to be noticeable, it was discovered that he was drilling a loophole in the promotion. He falsely claimed that he was preparing for the Y2K Y2K problem. In the end, he bought more than 10,000 puddings for $3,140.
Because of the large number of puddings, how to tear off so many barcodes has become very difficult. In order to send the barcodes in time to get double the mileage, he contacted the Salvation Army organization to donate all the puddings in exchange for their Volunteers helped tear off the barcode.
In the end, David received 1.25 million free miles and became a gold member of the airline. In addition, because of donating pudding to charity, he also received a tax deductible of $815.
David was also dubbed "The Pudding Guy" by netizens.
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