As of the first half, this is such a successful marketing case that it has won so many government officials and so many VCs just by virtue of its mouth-watering skills.
(I am not a marketing professional, but my work will involve some. The following only express my unprofessional feelings and opinions. If you have any different opinions, you are welcome to put forward and correct them)
From a marketing perspective, this is something worth thinking about. For example, I just went to a forum two days ago to discuss 5G. I will find that when some new concepts and new terms appear, many experts like to predict how the future will develop and what kind of impact it will have. So, may I ask, is the final development of people taking the initiative to let things develop in this direction, or is it Are things going that way? I think this is one of the functions of marketing, to influence people's values, to influence people's behavior, to let people unconsciously influence the development of things.
The other is the product angle, "fake it until you make it." My work is also related to the product. When we are immersed in the product, we don't care about PR or marketing at all, thinking that as long as the product is good enough, we are invincible, and we find that reality is not. in this way. Similar products appear on the market very quickly, or the market share of existing products is already very high. As a latecomer, it is difficult to expect to become a dark horse with the advantages of the product itself. One is that the market is habitual, and people's acceptance of new things is not so high, especially when the difference is not so significant, for a similar function, there is not enough motivation to replace the original supplier; The formation of an ecosystem is not just a matter of this product, it has been associated with many upstream and downstream relationships and links. So we must hurry up, enter the market as early as possible, discover new demands as early as possible, and provide solutions as soon as possible, no matter whether the solution is perfect or not, "take the first step in faith you don't have to see the “whole staircase” sometimes requires self-confidence, a clear outlook on what you are doing and future development, and at some point concentrates on making products, wanting to have a perfect product first, and then to seize the market is completely impossible. OK. Therefore, we say that we need product iterations, and we can’t eat fat in one go. Especially in an emerging market, it is acceptable to accept the imperfection of initial products.
Going back to the story itself, after bragging, you also have to be open and transparent, and focus more on research and development, rather than trying to make up for the bragging, pretending that you have reached the sky.
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