The most intuitive feeling I have watching this movie is: moved - resentful - shocked. What moved me was the innovation of the brothers Mike and Dick, the strong execution of Crocker, the struggle of many little people, the gentleness and forbearance of Crocker's wife, and the rapid growth of a restaurant with trans-era significance; After Crocker's success, he abandoned his wife, broke his contract with the Mike brothers, and deceived consumers. In the end, all the resentment gradually turned into shock. No one is sorry for anyone, whether it is a shopping mall or marriage. There is such a thing as pity for who, in fact, cruelty is also one of the necessary qualities of the strong.
I have some thoughts of my own about this movie:
1. Craftsman and businessman Why did the Mike brothers have dreams, intelligence, and ideas, so they couldn't let McDonald's go to the world, but Crocker could? I think this is probably the difference between a craftsman and a merchant. The craftsman here doesn't mean how delicious and excellent the burgers the two brothers can make, but their determination to study hard about a thing that "may be improved", such as stopping the shop with a lot of profit and spending time researching How to make the restaurant better, find out the problems in the restaurant, and improve it. The craftsman also refers to the two brothers' meticulousness in product quality. They chose to close the store because they could not control the quality of the products in the long-distance store. The temperature and frying time of each piece of fried steak, pickled cucumber, and french fries in each hamburger were determined. There are strict calculations, and the resistance of the two brothers to the operation of replacing real milkshake with milkshake powder in the later period... And Crocker, a shrewd businessman, has a thick-skinned background in sales (here is a compliment), Good eloquence, good eye for people, determination, perseverance... He has many, many advantages. I think the most different thing between him and the two brothers is his pursuit of interests, which may be the belief of "Just be right one time" , it may also be because the mortgaged house is in jeopardy, but in fact it is his longing for interests in his bones. Everything he did, including the conversion of business models, cost control, breaking the contract and "expelling" the Mike brothers, were all out of consideration for "money", but some practices were indeed pushing McDonald's into a bigger and better company. of. One is to do one thing well, and the other is just to make more money. 2. Kroc's success is inseparable from his recognition of "McDonald's". Watching the full movie clearly found that Kroc's incomparable recognition of a new dining model like McDonald's is not only reflected in the internal : The first time he saw McDonald's, he decided to "Be part of it", "I have to have" It's also externally: no matter who he sees, no matter what he's doing, he has McDonald's in his mind, and when he talks to people, he says, "You'll be shocked by this restaurant! ”. This kind of recognition is full of contagion, so that he has investors and peers, and must also infect consumers invisibly. In addition, it is also reflected in his recognition of the word "McDonald's". , whether it is in the movie or the conversation of Crocker's live-action video broadcast after the movie, all show his love for these three words. And when a person is full of identity and love for the work they are engaged in, He is willing to dedicate himself to it, and devotion includes money and energy, which leads to "perseverance".
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