He has become a charismatic icon and spokesman for the hedonistic ideals and Sexual Revolution, and is known for his lavish bathrobes.
Hef has a great fondness for movies. Every Sunday night at the Playboy Mansion Hefner hosts a movie night. He has an elaborate collection of films atop the spiraling staircase of his bedroom.
"The stuff that dreams are made of, ", a favorite quote which he often uses to refer to the success of the Playboy, comes from one of his favorite movies, The Maltese Falcon. and originally from Shakespeare "The Tempest")''( http://en.wikipedia. org/wiki/Hugh_Hefner )
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