Putting it into the "New Mummy" starring Tomoe, what I value more is its status and role in Universal Pictures' recently launched monster movie series "Dark Universe" with much fanfare. This is the first film of the "Dark Universe", and it is also a high-cost commercial blockbuster with an investment of US$125 million. Can it achieve the expected results and make this cinematic universe last?
From the current point of view, the success of "The New Mummy" in North America will face considerable pressure, but judging from the box office performance of Mainland China, the final global box office results of "The New Mummy" are expected to satisfy Universal Pictures. This "dark universe" will continue to be photographed.
This is also in line with Universal Pictures' vision. They rely heavily on the international market outside North America, and the Chinese mainland market should be a major focus, because "The New Mummy" is produced by Chinese companies. In the opening of the movie, in addition to the new appearance of "Dark Universe", there is another place worth noting, that is, the English logo of Perfect World, a company with a Chinese background.
The emergence of the "dark universe" also means that in 2017, we witnessed Hollywood's full entry into the film universe era.
Hollywood’s movie universe model should have originated from Disney’s Marvel. Marvel borrowed from the American comics creation and distribution strategy to create the "Marvel Cinematic Universe" for an unprecedented time. Marvel has achieved great commercial success through independent superhero movies such as "Iron Man", "Captain America" and "Thor", as well as the form of superhero crossover such as "Avengers", and has risen to the world's most successful One of the film companies. This year's "Guardians of the Galaxy 2" and "Thor 3" will continue to expand Marvel's victory.
With Marvel's experience, the movie universe has gradually become a production strategy that Hollywood giants are vying to imitate. Warner Bros. restarted its DC comics IP to create the DC movie universe. "Wonder Woman", which is currently being shown worldwide, is the latest work in this universe, and it is also the first time that this universe has achieved a win-win at the box office of word-of-mouth, winning confidence for the "Justice League" at the end of the year.
Legendary Pictures, which was acquired by Wanda, wanted to create a "monster movie universe." Not long ago, "King Kong: Skull Island" was the latest work in this universe. With its good reputation and box office, it won the key to this universe. Battle.
By such a coincidence, 2017 has become the year of the full explosion and rise of several major Hollywood movie universes. This also shows that the production model of the film universe has truly become the kingly way to dominate the Hollywood film industry today.
The so-called movie universe, in other words, is the system development of super IP, which is the same as Hollywood’s continuous shooting of various blockbuster sequels, continuous remakes, restart classics, continuous development of prequels, sidelines, etc., in fact, they all have the same tricks and the same skills, which proves the true IP. Great value. For example, Disney wants to remake almost all of its classic fairy tale animation movies into live-action versions, and they have to continue to live for the representative of the feelings of "Star Wars". These works are almost sold well, helping Disney to secure the top spot in global movies. .
Perhaps Hollywood’s approach will make people question the once creative film industry has gradually lost its innovation, and it will make people worry that the audience is about to fatigue, but they have to admit that this era of dominance in the movie universe is still on the rise. , And at least can play for several years.
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