Looking back, the differentiated character setting has a long history in children's stories. For example, the influence of "Winnie the Pooh" on the character of this film is quite obvious (pig is timid, Tigger is reckless and funny, etc.). But in Pooh's story, these characters with different personalities are all male, and the only female character, mother kangaroo, represents motherhood, as if motherhood is all that is female. A similar situation also occurs in children's works of the same period as "Peter Pan" and "Peter Rabbit", even in the works of female writers. Not to mention the early folk fairy tales. In short, female characters are rare and monotonous in early childhood stories (with the perhaps exception of Lewis Carroll).
This change seems to have occurred one after another after World War II. Although there is another trend represented by Barbie, female characters such as Pippi Longstocking and Little Mimi have appeared one after another. And the influence of the writer's work has gradually penetrated into the commercial work, and finally, probably in the second decade of this century, the idea that a purely girl-oriented cultural consumer product can include a variety of differentiated female characters, and " My Little Pony follows this principle, as well as the LEGO Heartlake City series launched almost at the same time.
In this way, parents of us girls can finally let their children consume these commodities without worrying about their values being distorted and stereotyped.
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