Moe is the pass to sell cute

Albert 2021-11-24 08:01:25

2016 is definitely the new year of Hollywood's "Animal Movies", with animation movies as the mainstay, supplemented by live-action CG movies, and animal themes shine in just half a year. From "Crazy Zoo" to "Fantasy Forest" and "Looking for Dolly", they are all masterpieces with a box office of more than 300 million in North America and more than 900 million in global box office. When we thought that the success of this year's animal theme would have to be taken over by Disney, the "The Secret Life of Pets" by Universal's Lighting Entertainment has raised the box office of original animations to a new level. This also makes the barely passing "Angry Birds" and the box office word-of-mouth "Ice Age 5" less noticeable.

Before the release of "The Secret Life of Pets", I didn't expect its box office to be so good. The 104 million North American box office for the first weekend successfully surpassed the "Brain Agent Team", which was also an original animation last year. For me, this movie is a surprise in terms of quality and box office. Lighting Entertainment has played another good card after the "Despicable Me" series, "The Story of Old Leis" and "Minions". In recent years, DreamWorks Animation has gradually become discouraged in the confrontation with Pixar. The Blue Sky Studio, which became famous for the "Glacier Series", has also suffered a serious decline, and the three-legged power of the past has collapsed. The series of successful works of Illumination Entertainment not only made itself a new pole of animation film, but also successfully avoided the dominance of Disney and Pixar.

The setting of "The Secret Life of Pets" is actually not new at all, even deja vu. Like "Toy Story", the owner is not at home and the toy (pet) is the protagonist. The difference is that the animated film of lighting entertainment has never been like Pixar's film. It has an epic temperament that understands the reason and moves the emotion; it is so simple and happy, and does not require too many social metaphors. , Just need to sell cute. This point reached the pinnacle in "Little Yellow Man".

But "The Secret Life of Pets" is even better than "Minions", jubilant, magical, lively and cute. Personally, in real life, I always stay away from small animals, but I think pet lovers will fall in love with this movie easily. Little animals, originally just cute is enough. But other than that, this is a movie that makes you feel warmth even when you laugh.

There is also a class difference between small animals, that is, the different situations of domestication and vagrancy. The little bunny is so cute that he wants to act as a cold-blooded animal and the gang boss. The fierce big dog is obviously concerned about his friends, but he can't pretend to be an enemy. Affectionate puppy, obviously ran away for love, but sometimes pretending to be indifferent. All are a group of arrogant cute sellers. But ah, since ancient times, gentleness is hard to prevent, how can the human heart resist it. Different backgrounds, different positions, so-called decent villains, in the end all shook hands and made peace in a common adventure.

I always feel that in such a world, it is human beings who are ultimately tricked around. Human beings stand at the top of all things, but they may not fully understand the beauty of life. In addition to eating, drinking and sleeping, the roofs that I climbed over, the gravel roads I walked, and the private gatherings are all free and easy outside of daily life. The food stolen in the refrigerator, the urine secretly spilled on the flowerpot, the corner of the room where I slept, are all knowing smiles in life. How could human beings know this? But little pets know that whenever you look up, you see white clouds changing, leaves flying, lights and shadows flashing, and the blue sky is dazzling... This is a world worth chasing.

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Extended Reading

The Secret Life of Pets quotes

  • Chloe: Max, Come on, I'm your friend. Okay? And as your friend, I gotta be honest with you. I don't care about you or your problems.

  • Pops: All right, party's over! *Myron*! *Vacuum*!