This must have been shot by an angry director who knows advertising well and hates commercials (or adapted from the memoirs of an angry ad guy). The whole film is full of fantastic pictures of various advertisements, cool visual effects and shooting rhythm. And I was almost cheated by the director in the middle. If it really ends at the end of the middle, it can only be a film with a weaker 3 stars, showing only a decadent reality. But in the last 20 minutes, the film is directly upgraded by 2 stops. Especially the last advertisement, which swept away the previous depression and decadence, and expressed all the anger, which made people very happy to watch. The paradoxical sunshine paragraph cuts straight to the end of the tragedy, freezes on the street scene full of billboards, and falls back to the pessimistic reality, which undoubtedly increases the depth of thinking.
The director must be a fan. If you heard it correctly, there are three familiar soundtracks in the middle, from In the Mood for Love, A Clockwork Orange, The Thin Red Line, and even the Blue Danube has been occupied for a long time in Kubrick's Space Odyssey. The director must also be a fan of literary and artistic films. In the Mood for Love, A Clockwork Orange, and Thin Red Lines are literary masterpieces with different styles.
Compared with the first half of the works of many new directors in China, the first half is excellent, and the second half is disappointing. This film can be said to be consistent, even after the attack, with a lot of stamina (forgive me for using so many good words, because the last 20 minutes are too good.)
There are Several scenes (parody of the last supper, awareness of contraception, drug party, drug-induced coma, drug-induced accident) are very creative, which is not uncommon for many young rookies, but they can still be so calm later Considering the ending, it is really commendable. Return to the primitive society and find the lost true love; in the real world, there are only consumption and deception. The last few minutes increase the breadth of interpretation and depth of thinking of the film. I don't want to judge whether advertising is good or bad, but the director's position and principles deserve applause.
Returning to my topic, every advertising director may be forced to become an angry youth, especially when serving rigid and less conscientious companies (except for a few creative advertisements such as Apple). Looking at the disgusting advertisements on domestic TV, it should be clear that the repression of French advertisers is nothing compared to the celestial dynasty. Because creativity is never talked about here.
Ps: The ending subtitles read: Producers invest $500 billion in advertising every year, and this money can solve the food problem of half of the world's poor.
After the subtitles were all run, there was a short video. Later, I found out that this was the first commercial film in the world. It was shot in 1906 and was an advertisement for a washing powder called Sunlight.
When the protagonist of the title looks in the mirror, the author of the novel appears in the mirror.
Some netizens said that the madone mentioned in the film should be danone. China is called Danone.
20110531 - "Cinema Fan" watching movies
View more about 99 francs reviews
