The Who band has been carrying the mod flag for the longest time, because Pete Townshend is interested in subcultures and is an amateur writer, so he looks at the mod movement almost from an anthropological point of view. He condensed his observations into a typical '70s concept album that the rest of the band didn't quite like. Linking them to the mod movement should go to their first manager (Pete Meaden) for pushing them in the mod direction, otherwise they might never have gotten close to it. When Quadrophenia came out, a lot of people went to see it, but when they bought the soundtrack album, those followers weren't impressed with Who's performance in the '70s.
So, while Quadrophenia was the start of many people's interest in mods, The Jam was the catalyst for the revival of the movement years ago. From at least late 1977 to early 1978, the number of mods across the UK had started to grow as more Jam fans explored Paul Weller's influence and style of dress. By late '78, after the release of All Mod Cons, and early '79, Mod had become very prominent among Jam's gigs and record buyers, looking for old soul and R&B, and new, young bands constantly. emerge.
Therefore, in the eyes of many real mods, The Who is just a superficial mod symbol, but it calls for a wave of fashion to buy peripheral goods, which is almost the absolute opposite of the mod movement. Most fundamentalist mods hate Quadrophenia because they are described as scruffy bastards. Not long after the movie was released, especially when everyone followed suit at Bank Holiday, most of the mods completely disappeared from the public eye.
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