"Mythical Mission: A Feast for Crows" landed on Apple's streaming media platform apple tv+, which is Apple's first online drama to enter the streaming media platform. When I first heard the name "Myth Mission", I roughly felt that it was a web drama with the theme of European and American mythology. "Song" is a "giant system" of volume. But after the first 3 minutes of CG, it is a pity that this is an office drama, and this office happens to be a game studio and the production and operation company of the virtual massively multiplayer online game "Myth Quest" in this film.
[ps: In the game industry today, few companies are responsible for game production and game operation at the same time. Often, after the game studio develops the game, it is handed over to a company specializing in the distribution and operation of the game, such as the domestic Tencent game NetEase game, which is a typical operating company, not a development company]
From the perspective of topic selection, the topic selection of apple tv+'s first online drama is extremely clever. In this day and age, everyone knows that it is necessary to link up with movies. The problem. Before "Mythic Quest", Blizzard, with the game company as the main body, took out its most popular IP "Warcraft" series of games, and together with the first Hollywood financing tycoon Legendary Pictures, created the most expensive game adaptation movie in history "" Warcraft".
At the production level, "Warcraft" has indeed achieved a technological subversion. A large number of CG technologies and mature motion capture have made the whole world look at it with admiration. But in terms of content, "Warcraft" can only be said to be quite satisfactory, a simple story of invasion and freedom. For old players, this story is not exciting enough, and for new audiences, this story seems too normal.
On the other hand, in the domestic aspect, Youying Link is also the darling of the major production companies. Among them, "A Smile is Very Alluring" tells a love story with a two-layer structure of game and reality. The first-line cast lineup is Jing Boran + Yang Ying, but it is nothing more than youthful love. The web drama has a little bit of game elements.
After "Weiwei", "Full-time Master" obviously recognized the shortcomings of the former, and put more effort into the game content, putting the entire story line on e-sports, which is equivalent to continuing to dig deep in the game field and dig out new ones. topic point.
But is it necessary to make a web drama with the theme of "Full-time Master"? If you are a game lover, it will be better to watch the game live broadcast. Whether it is League of Legends or DOTA2, the e-sports competition is more exciting and real than the "Full Time Master", and the audience clearly knows that the operation of a certain player is How sharp, you can feel the changing atmosphere of the arena.
If you look at Yang Yang's appearance, isn't a love school drama bad? Why show esports and games to female audiences? What is the target market?
Obviously, the online dramas related to these two games in China have obviously failed to grasp the key to the linkage between games and movies. So as a web drama, what should the audience watch? It can neither simply talk about the game, nor talk about love without the game. While satisfying the game audience, it also attracts other audiences who have no sense of the game or are entry-level.
Obviously, "Myth Mission" gave a good answer, giving a direction enough to cause all relevant domestic production companies to think. I have to say that office comedy is not a new subject, especially in our country, we have "Story of the Editorial Department" in the last century. The office comedy involving game companies is a good connection to today's young groups, and also takes care of other audiences who are entry-level games.
There is no doubt that the head of Apple TV+ is a producer with a unique eye for the streaming media market. He can not only see the general trend of mainstream video game linkage in the market today, but also take advantage of it to shoot a movie suitable for all ages. , while greatly reducing the production cost. For the first battle of Apple TV+, "Myth Quest" is definitely a good start. The potential and vision of Apple TV+ is worthy of attention in our country. The huge search engine in Hollywood is slowly being updated from the inside out. This is not the era of the six studios that our Chinese are familiar with, industrialized and even heavy-industrialized film production. Ideas are now gradually abandoned by Hollywood. New companies such as Netflix, Disney streaming platform Disney+, and apple tv+ are all replacing the older generation of production plants with a lightweight, user-focused, and data-driven model.
View more about Mythic Quest reviews
