When I first saw the name, I thought it should be a documentary. I used irony to persuade people to stay away from the smoke. As a result, it gave me a bigger surprise. Inspired. The amount of information it contains is really big enough to be called a "blockbuster".
First of all, the technique or style of the film is very entertaining. Undoubtedly, it reminds me of many interesting movies I have watched before, such as "baby on broad", "the ugly truth", "the accidental husband", "knocked up" And so on, but different from the above very entertaining films, this film focuses on telling people some information, although it is not very esoteric, but few people are aware of the information.
In fact, the film gave me another idea. It was released in 2005. Now it is very realistic. Not long ago, the world focused on the shooting of children in the United States. What gun management associations have put on the cusp, it's time to make a move, as they say. This film puts the three cultural symbols of cigarettes, alcohol and guns in the United States at the same time. It talks about who harms many people, but the average The "poor and low" guns that kill people in a single day have become the most troublesome problem for Americans today (why the problem of guns has become a blockbuster if it is not sounded? The answer must be that it is the only one that does not belong to the category of chronic suicide for people. It must be violent and immediate, so people will still fight hard even when the year of the smoke kills millions of people. On average, smoke kills hundreds of people every day (including men, women, old and young), and gun problems kill one day. Dozens of them, but they can go on like a raging fire, people are still inert).
Why do these items that are more beneficial to people than harmful become daily necessities? Why are there legal institutions to ensure the good circulation of these harmful weapons and make them more popular? The answer to the film is loans. Everyone is in debt. In order to repay the loan to pay for living expenses, it can even be said to be for economic stability and rapid development, enriching the people and strengthening the country, all seemingly unreasonable things suddenly become very strong, let alone drinking poison to quench thirst, or Unsustainable development, people have acquiesced to the rationality of this phenomenon.
And just as a skillful spokesperson can often prevail. On the one hand, he knows how to debate. On the other hand, there is no absolute right and wrong. Good things always have bad sides, and bad things can always be found. On the bright side, as long as you find the point of turning over, as the film wants to express, the stupid masses don't care about the absurd logic behind these superb marketing remarks. As long as the conclusion is that they sound reasonable, they are convinced to buy it. And smart spokespersons also understand that their opponents are not actually those tit-for-tat relevant departments, but these stupid customers. As long as they buy the bill, everything is not a problem (Of course, this job is not a job that everyone can do. It requires People with "moral flexibility" can convince others while also letting themselves have a clear conscience. The spokespersons of the Gun Association and the Liquor Association have also done a good job).
On the other hand, those institutions that are committed to saving the general public are not invulnerable because they exist in the interest food chain. Their interest demands provide opponents with a weak point of attack, and their own theories cannot. Stand still, the rebuttal appears pale and weak, and even unable to fight back. It has lost its foothold, and smart and even cunning opponents know how to attack the shield with the spear of the son, which means that they are sensationalizing and losing credibility is inevitable.
Regarding the entertainment company's paragraph, looking at their speech and behavior, I can only say that it is definitely not a world with the general public, that is pure Horror to me. The story of
persuading Marlboro's spokesperson is also very exciting. Thinking from the perspective of the other person, thinking for the other person, and imagining along his line of thought, finally made him realize that in the face of interests, it is unwise for anyone to oppose money, provided that his sense of social responsibility must not be strong enough. To the extent that they can sacrifice their personal interests for the benefit of the public, otherwise there will be no drama. Of course, it is difficult to find such people. That's why lobbyists are so confident. Money can make ghosts.
Driven by interests, business people's sense of money has become extremely keen, and they know how to seize any opportunity to maximize their interests. For example, use the huge influence of the entertainment industry to do image engineering for yourself and become a marketing tool. This ensuing chain of interests makes pure art almost impossible to survive. Human sorrow.
The film really portrays the reporter as a prostitute, which on the other hand also reflects people's loss on the other hand. What is a good reporter? Have a sense of social responsibility, seek truth from facts and dig out news, act as a media person who awakens and urges the improvement of society and speaks for the disadvantaged. As for the channel they adopted, it is not within the scope of discussion. But the reporter in the film also gave the purpose of obtaining information by unscrupulous means, in order to repay the loan. At the end of the day, interests are paramount. This was also the only time a lobbyist could not refute an argument, and he was hit to his feet by his own stone.
The spokesperson’s son is an indispensable character. His admiration and admiration for his father keeps the spokesperson as a father in the best condition at all times, establishes a model image, and sees that his son has the same high talent as himself. Soon Being able to keep up with his father's footsteps made him realize that he can no longer continue to help cigarettes, and ultimately endanger his son's life and health. Therefore, still in order to repay the loan, he chose another occupational field that is relatively less harmful to the crowd, the communications industry. Of course, such a capable sophistry has transferred to the communications industry, does it imply that the next hidden danger understanding that will cause problems is the communications industry of "invisible damage" (radiation is invisible)?
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