To put it humbly, I can also be regarded as a senior movie fan. The consumption bill obtained by Alipay last year showed that I spent more than 2,000 yuan on movie tickets last year. But seniors like me have never studied and understood a problem, that is, how to refund the ticket. You know that sometimes, in order to grab a good seat, I buy tickets a day or two in advance, but sometimes I can’t go there because of something temporary, but I just couldn’t find the button to refund the ticket, so I had to transfer the ticket to a friend.
But the divine operation of Rene Liu's debut novel "Later Us" opened our eyes. It turned out that not only the tickets could be refunded, but also the tickets could be refunded in a large area and in all directions, which made the theaters cry without tears.
In fact, box office fraud is not a new thing in the Chinese film market. What is new is that Rene Liu and the others are too stingy with the box office fraud. Completely want to empty gloves white wolf. The general operation is like this. First of all, in the pre-sale stage of the movie, through the crawler software, a large number of accounts are used to buy movie tickets in different locations and time periods, creating a prosperous scene of pre-sale box office.
Of course this is fake prosperity, how fake is it? At the pre-sale stage of the movie, there were more than 910,000 people on Maoyan who wanted to watch "The Last of Us", while only 820,000 people wanted to watch "Avengers 3". When did the Chinese become so artistic?
Although the fake is so obvious, it still misleads theaters and consumers. When the theaters see that the pre-sale box office is so popular, they should quickly increase the number of films. When the audience sees that the pre-sale is so popular, hurry up and buy tickets to enter the venue. After the movie is released, a good situation of high pre-sale and high-ranking films has been formed, and the operator will use the theater's refund channel to refund the ticket. At this time, the theater line has been unable to cancel the film arrangement, which is equivalent to being locked up. As a result, the operator achieved the purpose of kidnapping the box office without spending a few dollars.
For other box office frauds, the money invested in it is regarded as a publicity fee, and it also allows the theater chain to taste the sweetness and willingly arrange films for the film. But in this movie, Rene Liu withdrew the money invested, leaving a prosperous box office figure. Those who pay indirectly are the movies released at the same time, so they can't get the due film. As for netizens, they may be fooled and disgusted.
There is an interesting detail in the news, that is, the main operating platform for this refund is Maoyan Movie. In the early morning of April 29, Maoyan Movie issued a strongly worded statement, emphasizing that "Maoyan platform has never and will never have such behaviors that interfere with market order, and will never tolerate or tolerate such incidents."
To be honest, this statement is a bit of a cover-up, because the name of Tianjin Maoyan Micro Culture Media Co., Ltd. appears in the list of producers and distributors of this film. As a related party with direct interests, Maoyan is difficult to get rid of Guatian Li Xiazhi Suspect. Of course, we are only guessing, and everything has to wait for the results of the investigation.
As for the milk tea Rene Liu, I'm afraid she can't keep herself clean. She is not only the director, her company has also participated in the investment of the film and is also a stakeholder. Some netizens quoted a line from the movie "Let the Bullets Fly": "Let the squire donate first, and the squire will donate to the common people. After getting the money, the squire's money will be returned in full, and the people's money will be divided into 37%." Liu Ruoying also One of the squires.
The above is the ins and outs of "Later Us" as I understand it. They are not the first to do this, nor will they be the last. I don't think the crux of the matter is that these movie businessmen have come up with some gimmicky ways to swindle the box office, but that we are still too lenient with this kind of behavior. Not only policy tolerance, but also more tolerance in public opinion. What businesses are afraid of is not only legal sanctions and fines, but also being abandoned by audiences. Being punished by law, what is lost is the present, abandoned by the audience, what is lost is the future.
But the problem is that Chinese audiences seem to be very tolerant. They don't seem to care much about box office fraud. Banned and boycotted? nonexistent. Think about Yu Zheng and Guo Jingming, even if they lose the lawsuit, what if they pay the fine? Photo writing and photo shooting.
This time, some fans even defended Rene Liu, and the reason was very funny. Some said that there were scalpers hoarding tickets. I have never heard of anyone hoarding movie tickets. There are also fans who say that the opponent bought the box office maliciously. The opponent is crazy and spends money to buy the box office for others? These fans are really "crazy for love". According to the level of mental retardation of fans, if Rene Liu makes another film, they will pay for it.
I watched "The Round Table Party" a few days ago, and it talked about the difference between drama fans and star fans. The so-called drama fanciers are a bunch of amateurs. If the famous actors on stage are really good, fanciers will praise them. If the famous actors on the stage are badly played, I'm sorry, I have to boo. And if the famous person on the stage cheats, then you will definitely be abandoned by the fans.
I think this is the correct way for celebrities to interact with the audience. The lower your tolerance, the better things you can get. But if you have a high tolerance, I'm sorry, people will have to run around and tell them. People here are stupid. Come quickly.
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