I just want to ask, if it weren't for Spielberg's filming, not for the overwhelming essays and scores above 9.2, how many people would not buy tickets to go into the cinema to watch this movie? Well, I also watched the trailer, the director's encyclopedia, and bought tickets for good ratings.
When I watched it, many people were really happy. It seems that a group of fans really like this type of film. So the question is, what concept does the film marketing planner use to make the strategy?
I think the core is to accurately locate the target group of fans. A lot of modern movie marketing uses big data to accurately locate the target group of fans. This technique is also commonly used by artist groups and even extends to physical products. I think this method of linking target groups with movies as commodities will be the gospel for specific groups. Communities and communityization have gradually become the mainstream of the business world. Whether it sells well or how well it sells depends on the size of the community and community group.
Fans’ hobbies subdivided in the community can be subdivided. Although everyone is in the same community, the fan’s subdivision hobbies are still different. These subdivisions may be able to be analyzed by big data, or they may not. In fact, for fan movies, it doesn't matter whether it is rubbish or rubbish, but whether it fits the segmentation of fans in the community. As long as it fits, it can be sold.
It's that simple. This film uses this core concept to enclose and solidify the core audience. Then supplemented with daily film publicity and promotion methods to expand the audience, such as the routine me.
However, a friend of mine specifically pointed out, “Although movies want to make money, they blindly pursue targeted marketing. The consumer fan economy ultimately harms the art carrier and nurtures garbage audiences. We don’t mind consuming fans, but you have to look good when you eat. Good work." "For example, the small age sells so well, but it still can't change the nature of his trash and the negative impact of its derivatives on the film market over the years."
Movies originate from art, and they should shoulder the social responsibilities that art has to bear. For example, "Looking for a Dream", it conveys a lot of valuable things. And for example, Japanese animation, they can conquer the world, can they rely on marketing alone? They rely on content, which is something that moves people's hearts.
ps. I scored a point because the content couldn't touch me, and the sense of social responsibility conveyed by the film was so obscure that it was almost impossible to find. I scored this point in an attitude of being responsible for non-fan groups. Please screen and watch the movie by yourself.
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