More than ten years ago, the English teacher in high school English class took us to enjoy this film. For me, who was in a period of ignorance in love, the superpower of the male protagonist really made me envious at that time. After watching the film after more than ten years, with the task assigned by the boss, of course, you have to think about it, the three-dimensional method improvement - understanding chapter, then you have to analyze the cognition carefully. Here are the three most important perceptions. 1. The male protagonist belongs to a declining advertising company. He thought he could successfully become the creative director, but because the boss felt that he was not competent enough, he hired the female protagonist. When the new official took office, he gathered all the supervisors and gave them a box of women's products for inspiration. The male protagonist himself is not strong in creativity, but in order to prove it to the new female protagonist, he went home and basically tried all the feminine products. It is conceivable how crazy it is to experiment with women's products for an inspiration. The male protagonist can do crazy things for his goals, which is still very much for us to learn. His super executive power is put into our daily work, ask yourself, I can't do it. 2. After the male protagonist obtained the mind reading technique, he became very unaccustomed to all this, and even asked for a psychiatrist. However, it was found that it is not easier to understand a woman's heart with this skill. From this, we can learn from the male protagonist's attitude of accepting and even embracing change. After that, he became a bosom friend of many female friends. From this, we can understand that if we compare women to customers, if we can know the inner needs of customers, can we better control the situation and achieve better sales. 3. The NIKI advertisement idea that the heroine came up with is no games, just sports. A good advertisement idea must be composed of a person with strong execution (the hero) and a person with great creativity (the heroine). The so-called "ten minutes on stage, ten years off stage". In fact, doing any major thing well is not like this, it is formed by connecting small goals. What we are going to do is to be down-to-earth, blindly imaginative and creative, but it has not been implemented. In the end, it is like a movie, which was made in advance by such a strong execution force of the male protagonist, and then you showed nothing. All in all, the biggest afterthought can be attributed to three key words: execution, embracing change, and innovating for change.
View more about What Women Want reviews
