let me first tell you my views on the box office.
First of all, I will state my position. I am a fan of Cheng Ge, but I am rational and independent. Fans all know that Brother Cheng's films have to be watched alone at least once.
A bit off topic, my prediction for the mainland box office of "Your Name" this time is at least 600 million. The basis for judging this figure is
1. The endorsement of the box office in Japan and other regions;
2. The more loyal fans and word-of-mouth spread ;
3. fairly good buzz, released from Japan's enormous repercussions, both to be released around the world have a good degree of social concern locally, I believe that within the post "your name" to be released a week ago, the mainland released one week in the new There is a certain topicality within the media. Rising to a topic that is generally concerned by the public, it can cover those who watch movies just for entertainment, as long as they are not too bad, it doesn't matter. Only by attracting this group of people can they achieve a relatively high box office.
In the most optimistic estimation, in fact, "Your Name" can reach a new height in the mainland box office introducing animation box office like the local Japanese. The quality of the movie itself is worth it. I hope "Your Name" can win this year's Oscar. Best animation award.
The factors that restrict the box office are also listed
1. The first week of filming is generally poor, and it has not reached the guaranteed amount of 600 million box office films.
This is the most direct factor that affects the box office. The first week is basically fans, half fans, fans turning fans, fans family members and friends, and fans more brushing to support the box office in the first week. Lost those who never knew about the film, just for entertainment. Fewer people watched it in the first week, and no matter how good the word of mouth is, the effect of dissemination is very limited.
2. The propaganda party does not pay enough attention.
The film was introduced into the mainland by Enlight Pictures and was responsible for its promotion. Judging from the videos of the press conference and meeting in the mainland, the attention was not paid enough. For example, the insiders of Enlight Pictures actively introduced the film based on their love for the film. But in fact the company did not give a lot of resources to promote it.
3. The film has a narrow audience on the surface and is difficult to promote, so it can only be spread by word of mouth.
"Your Name" is actually very suitable for people aged 8 to 35 to watch, but for potential audiences who don't know the film, the first impression of Japanese cartoons is that they are older, conservative and patriotic, and do not People who like cartoons (unlike Japan, which has cartoons with full names and all ages) are excluded. For adults who think that cartoons are only watched by children, no matter how good the word of mouth is, it is useless.
4. The scum-quality version was leaked ahead of time.
This is for those who are not loyal fans and do not understand Cheng Ge’s movies if they don’t watch 1080p or higher quality movies, they will harm themselves and others (harming themselves, the scumbag image quality will bring down the overall impression of the audience; if it hurts others, watching the scumbag image quality will bring down the overall impression after watching. Just say I have seen a movie and then all kinds of black around it). This part of people basically will not go to the cinema to watch it a second time in order to save money.
As a small fan, the correct way to promote the movie
1. If you haven't watched Brother Cheng's previous animations, you don't need to say anything. Just watching Brother Cheng on the big screen of the cinema, every frame is bring a visual screen wallpaper has value this fare, I still remember my shock when brought to the screen in 2008 for the first time to see the second speed;
2. the film is a light-hearted tone, screen aesthetic suffocation , the soundtrack is young and the plot is unexpected, which is more suitable for cartoons shared between friends. If you are a half-fan, or approve of "5 Centimeters Per Second", the film may disappoint you to some extent. Because the film is not known for its delicate depiction of emotions through various metaphors in the past, it cannot give you the after-thought and aftertaste like Second 5.
3. This is a culmination of Cheng Ge's many years of skill, and it is a movie worth watching more, especially for practitioners in related industries studying animation production. Brother Cheng is a director who is good at setting off metaphors and pictures, and this time the plot is very detailed and complicated, and every picture is worth watching carefully. After reading the interview with Brother Cheng's work, we know that every aspect of the film, such as voice actors, theme songs, soundtracks, and the cooperation of all aspects, has high requirements and is uncompromising.
After writing so much, I finally say something that a die-
hard fan wants to say for many years: Brother Cheng, we owe you a movie ticket for a long time!
Afterword: Animation directors are very pure and lonely. Looking at Makoto Shinkai's past interviews, he painted the sky one by one, and a fat cat was lazy on the table, both lonely and enjoyable. How many years did it take to draw on the big screen, and how many years did it take to make this year's accumulation, it really makes fans feel gratified.
View more about Your Name. reviews
