The story of the movie itself is not much newer than the previous Disney & Pixar animations, and it is even more unremarkable compared to last year's masterpiece "Inside Out". Part of the factor of the box office sale should still be the feelings of those 13 years. in. But feelings alone cannot build a good reputation. The reason why the film succeeds is because it tells a successful story. This is exactly what was missing from the failed "Dinosaurs" last year. In today's world where technology alone can no longer attract audiences , telling a qualified story has re-emerged as an important factor in measuring the quality of a film.
Animated movies themselves have some inherent advantages over live-action movies. Regardless of the technical aspects, in order to cater for younger audiences, the duration of animated movies usually does not exceed 100 minutes. This is the same at home and abroad. It is precisely because of the younger audience group that the plots of animated films do not have to be as rigorous as live-action films, which makes the story of animated films very simple.
However, in such a relaxed situation, a large number of domestic animation films piled up with plagiarism, confusion and meaningless plots appeared in the winter and summer vacation schedules in a shameless manner of cheating money, which has to make people think about the reasons behind them.
As a person who hates to reflect on the system at every turn, I have to admit that the current state of domestic animation is precisely the problem of the system. Since 2004, the state has adopted a subsidy support policy for domestic animations. As long as the so-called "original" animations can get a lot of subsidies, and later, domestic animations are forced to be broadcast on TV stations, making domestic animations in competition for a long time. opponent's state. It is undeniable that under these support policies, some high-quality cartoons have appeared, but more of them are a large number of cartoons, some of which have become the laughing stock of long-term ridicule on the Internet.
In fact, last year's "The Return of the Great Sage", as the pinnacle of domestic animation in recent years, fully demonstrated in terms of story and technology that domestic animation is not a problem that cannot be done well, but how to do it. However, in order to obtain subsidies, a large number of shoddy animations with no technology and no connotation are produced, but they are embezzling the subsidies that these talents who really want to do animation should get.
Although "The Return of the Great Sage" has achieved a double counterattack in the filming and box office with its good reputation, achieved excellent box office results, and gave the producer the determination to create a sequel, but more domestic animations are carried out without funds. In the case of excellent pre-production, the main factor is that the risk of investment is too great. "Little Door God" is just a typical example. Its animation technology is already at a very high level, and even in terms of hair processing, light and shadow effects, etc. On top of "The Great Sage", however, the main storyline is weak, and a large number of meaningless low-level plots are full of them, which leads to its low reputation, and it is difficult to produce the counter-attack effect of "The Return of the Great Sage", and the final box office performance is far from good. Lower than expected.
Hollywood animation films have never limited the audience positioning to young age, and the experience of "Little Door God" is a microcosm of the failure of domestic animation films to position the audience in recent years. The market positioning is completely low and young, and even many animations simply don't care about the box office. But simply defrauding subsidies has resulted in a vicious cycle of poor quality → low box office → low investment → poor quality. It is the real animators who want to make animations seriously but suffer from no investment. And from the current point of view, although there are successful people like "The Return of the Great Sage" and those who dare to try like "Little Door God", this vicious circle is difficult to be broken in the short term.
What's more, under the trend of domestic films chasing the trend, a large number of follow-up works under the banner of "The Great Sage" have been approved, and it is foreseeable that in the near future, these speculative works will once again hit the audience against it. Looking forward to domestic animation films, the good reputation of domestic animation with "The Return of the Great Sage" is likely to be hit the bottom again.
This year, two domestic animations that can still be "expected" will be released, "Rock Tibetan Mastiff" adapted from Zheng Jun's comics and "Big Fish and Begonia" which has been delayed for N years. Although "Rock Tibetan Mastiff" uses English dubbing and Hollywood packaging, Zheng Jun's screenwriting level is still doubtful, and he also skipped the ticket from last year, so he can only expect that there may be surprises. Another "Big Fish and Begonia", which is known as the pinnacle of domestic animation production in N years, has been delayed for more than 10 years, which has shown that there are countless problems in itself, and the level of the finished product needs to put a big question mark and hide it from the trailer. Judging from the story of cover, I am afraid it will become a work with only exquisite pictures and empty content like "Little Door God".
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