In addition to the iPhone, the "Toy Story" series is another legacy that Jobs left to the world. In 1985, Jobs sadly left the Apple company he founded and took over the same hesitating Pixar company for $10 million. John Lasseter, one of the veterans of Pixar, was an old employee dismissed by Disney. The two estimated that there was a kind of "the same world has fallen." Feel like a person (Note: John Lasseter is now Disney and Pixar’s chief animation creative officer, but thanks to the "fortune" of the "MeToo" movement in the United States, a sexual harassment scandal broke out at the end of the year, and work has been suspended). When Jobs sold Pixar to Disney in 2006, the transfer price was as high as $7.4 billion, making him the single largest individual shareholder of Disney. ——This is not to mention later.
Nearly ten years later, Pixar launched "Toy Story". The significance of this cartoon for Pixar and the entire animation industry cannot be overemphasized.
In the 1990s, the animation industry was in a downturn, and Disney’s traditional 2D musicals gradually lost the market. Although "The Lion King" set a box office miracle in 1994, it was also the last glory of the sunset. "Toy Story" was a blockbuster in the second year and became the box office in the United States that year. Champion, this was unexpected by the small company Pixar.
In fact, the box office rankings are not the real revolution of "Toy Story". Twenty years later, we may have felt that the animation special effects of today's realistic and hairy animated films may have been commonplace, but in 1995, it lasted more than 80 minutes. "Toy Story" is the world's first full-length three-dimensional animation full of computer-made features, and its shocking power among movie fans is probably no less than the great revolution that the iPhone series brought to the smartphone industry.
There is a saying in the animation circle that art requires technology (challenge) and technology inspires (inspire) art. When "Toy Story" was launched in 1995, the level of computer animation was not the same as it is today 20 years later. "Everything made at that time always looks like plastic." It seems that the technical limitations are instead. Pixar took a different approach and created this cartoon featuring plastic toys as the main character.
The protagonists of "Toy Story" Buzz Lightyear and Hu Di are two newly designed toys, although Hu Di and Tracy, and Red Heart in "Toy Story 2" are all popular children's shows in the 1950s." The role of Woody Cowboy Show. ——But this is virtual in the film. However, most of the other toy characters in the movie have great backgrounds, such as "POTATO HEAD" (POTATO HEAD), the first successful toy invented by Baby Po in 1952. It was advertised on TV for the first time, and the first episode of "Friends" , Rachel escaped marriage because her fiance looked like Mr. Egghead.
There are also big-name toy companies, just like Mattel did not grant the fledgling Pixar company's request to use Barbie dolls. Of course, when "Toy Story" became popular all over the world, when the third part was released in 2010, Barbie and her handsome boyfriend Both appeared in the "actor" lineup, and they are the main characters that promote the development of the plot!
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