Let us first take a look at the concept of crisis public relations, which specifically refers to the organization or enterprise to learn, formulate and implement a series of management measures and responses in an organized and planned manner in order to avoid or mitigate the serious damage and threats caused by the crisis. . In this film, two Hong Kong police officers on duty on the street suddenly encountered gangsters. When the gangsters pointed their guns at their heads, one of them knelt down and raised his hand to beg for mercy and saved his life, while the other was killed when he was about to draw a gun to fight back. , and the surrender of the police was unfortunately photographed by reporters. It is clear that the image of the one who surrendered to the police has been seriously damaged, and many citizens view the police with suspicion.
But at this time, one person stood up. Yes, she is the heroine of this film, Chen Huilin. She offered to use a "show" to show the public the police's real ability to handle cases, and use it to restore the police's image. She specially invited Zhou Huier from the police public relations department. In a sense, what Zhou Huier did was an important pawn to restore her image. Let's start with how she started. She first contacted 3 radio stations, 3 TV stations, 18 newspapers and 5 foreign news agencies, and then about 80 reporters came to interview. Of course, this is not the end. She also specially found a film director to edit the "cool and handsome" actions of the police when they set off to arrest the robbers, and then passed it to the media department, and then broadcast it on TV. . If you really want to do a good show in front of the public, obviously these are not enough. I believe that everyone is very impressed by Zhang Zhiheng, a persistent policeman, although he is a dedicated policeman. But he also has a big disadvantage, that is, he is not good at dealing with the media. According to Chen Huilin, he is a bit "reckless". Due to his character, he will now tell the truth in front of the media without knowing how to groom. In this regard, Zhou Huier from the Public Relations Department has done a good job, and she can even extend her life to the film made by the reporter: if the reporter captures a picture that damages the image of the police, she will ask to re-cut the film so that the audience can only see it. The picture of the police heroic arresting the bandits is invisible to others. What Zhou Huier has done is the actual implementation of "a series of measures and response methods" taken by the organization in the concept of crisis public relations. Although there are some elements of fraud, but there is no way, this is what she must do.
"He is a hero if he can use the media." These are the most classic words spoken by the heroine Chen Huilin in this film. Yes, various emerging media industries are developing rapidly, which will inevitably affect or even change the way the public expresses and thinks. Government agencies should adopt appropriate crisis public relations strategies when dealing with emergencies and maintain transparency by releasing information in a timely manner. In the future, the relationship between the government and the media will become closer and closer. The success of this film is that it gave us such an idea.
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