It is worth noting that the place in the film that is shrouded by the evil forces of Lord Shen and waiting for the Five Heroes to save is called China, which is of course translated as "Central Plains", but in the eyes of Western audiences, China is China, not China. The law splits the geographical concepts of "Central Plains" and "Barbarian" from this word. In their opinion, this is the story of American animation heroes who are endorsed by Jack Black and Angelina Jolie to save the world. I won't speculate on the creator's original intention from a malicious point of view, but this at least represents a change in creative attitude. Cultural immersion and substitution is a too systematic project, or we should use our own cultural hegemony. It is more cost-effective to enter the world. Reflected in the movie, that is, the attitude towards Chinese culture has changed from the tribute in "Kung Fu Panda" to the consumption in "Kung Fu Panda 2". All the Chinese elements stacked on the screen are used in this strange land. Consumer products that demonstrate American ethos and cultural inclusivity. Although the film has a "Once Upon a Time"-style ending, it is not so much the victory of Chinese kung fu in the PK with industrial civilization as it is an epiphany awakening of personal heroism, because this cultural temperament is determined by Xu It's natural for gram to articulate it, but it's not the worldview that Americans believe in. In fact, comparing the clear value system in "Rio Adventure" and the presentation of Brazilian culture, you can see the scribbles of "Kung Fu Panda 2". The commercial success of "2012" in the Mainland is largely due to the amplification of Chinese elements in the film's promotion, and "Kung Fu Panda 2" is also replicating this successful model in China, as long as you see it in Hollywood movies Showing friendliness or concern for China, many people's bones are indeed able to lighten up, in fact, this is a manifestation of cultural slavery.
The highest realm of doing business is to let you count the money after you sell it. Although this realm is a bit detrimental, it is still commendable, because people respect your psychological feelings when making money, even if the radish is finally sold. When ginseng is sold to you, you have to boast that this radish really looks like ginseng. "Kung Fu Panda 2" is a movie made for children. It has a lot of burdens. Although the jokes are not too advanced, it is easy to form a joyous atmosphere of mutual infection, so it is more suitable for group viewing in the cinema. Especially for viewers who like the stress-free confrontation mode of "Tom and Jerry", a large number of action scenes are still very dazzling, and the 3D effect is also pleasing to the eye, although the stories of both lines are not convincing, There is still some impact on the audio-visual experience and the rhythm of the story. If you stop at the superficial worldview and ethics of the film, the viewing experience of the film is still enough. This is a bit like "Battle of Los Angeles", which is more suitable for staying Cinephile Chinese moviegoers in the cinema.
I said earlier that "Kung Fu Panda 2" is a serious game and loses. Maybe this sentence is also suitable for me. For this children's mind-opening movie, there is no need to be too serious. Many people watch it with joy, and this is enough. Proving the value of the film, the children pointed to it on June 1. I also hope that the people who read this article don't take me too seriously. The most important thing is that you have fun watching it yourself, otherwise everyone will lose. If you can't stand up yourself, don't blame others for cultural hegemony. Look at the quality of Chinese children's movies, let's continue to help them count the money. [Media draft, don't turn around]
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