Jesse Eisenberg, Anne Hathaway, Jamie Foxx, Will.I.Am, 3D giants, gourmet food, tropical vibes... When these words from Grammys and Oscars flash before your eyes , is it not as shocking as these five words - "Angry Birds"! In 2010, the world's most popular "Angry Birds" (Angry Birds) is the leading game that dominates "Fragmented Time", and it is also the perfect partner of the movie "Rio Adventure".
"Rio Adventure" directed by Carlos Saldanha, the director of the "Ice Age" series, skillfully picked up the scattered pieces of time. Since the first "Fat Rabbit Bonnie", Blue Sky Studio has never made human animation images, and more animals such as mammoths and squirrels are flying all over the screen. "Rio Adventure" obviously wants to continue this kind of childishness. At the beginning of filming, director Carlos Saldanha also specially asked natural bird experts to study the various habits of birds, but the research results were summarized as follows: birds, like humans, like to hug.
This time, Carlos Saldanha changed the protagonist from a glacial beast to an endangered parrot, and the scene was moved from the glacier to the tropics, and the background of the story was placed in a real city - Rio de Janeiro. Rio de Janeiro is the director's hometown, and the director has made no secret of his love for the city. In order to express this love, Carlos Saldanha set up many Brazilian symbols in the animation, and even the bird character "Raphael" is also Brazil's national bird "Toucan". The voice was George Lopez, who dubbed Disney's hit film "Beverly Dogs."
Obviously, Saldanha is not only satisfied with the Brazilian style, he also brought in a strong dubbing lineup. Jesse Eisenberg, who has soared in popularity because of "The Social Network," and Anne Hathaway, who is well known to audiences for "Brokeback Mountain" and "The Queen Wears Prada," lead the dubbing hero and heroine—two macaws. In addition, Hathaway will also sing for the film with Will.I.Am of the Black Eyed Peas. When it comes to her soundtrack debut, Hathaway is nervous: "The director asked me: 'Can you sing?' I said, 'Yes!' But in front of singers like Sergio and Will.I.Am Singing is really unimaginable. I had to drink an extra cup of coffee that morning to stabilize my mood."
The technical aesthetics of 3D special effects are especially pursued in animated films. In order to continue the realistic visual effects of "Ice Age 3", "Rio Adventure" has developed a feather renderer called "Ruffle Deformer", so that each feather, even the bird Scratches, chips, and pits around the mouth can show up with depth. And Blue Sky Studio has never been a company that thrives on technology alone. Blue Sky's technical director Mike Elynkis once said: "There are many techniques for animation, such as stop-motion animation, flat animation, computer animation... The most important thing is to find a format that best suits the content of the film." And Producer John Donkin will also say: "3D animated movies are very popular now, but we still focus on the story, the soundtrack and the animation itself."
In addition, "Rio Adventure" also subtly found its own Publicity killer. At the end of January 2011, 20th Century Fox and "Angry Birds" developer RovioMobile announced a partnership. Rovio then launched an exclusive version of the game "Angry Birds Rio" in conjunction with the film's global release in April. The move sparked a frenzy of downloads from Birdies fans, who were busy completing new games while uploading and sharing their new records on the Internet.
And the Angry Birds in the game, for their fellow Rio de Janeiros, willingly made their screen debut - a video that combines film clips and game plots, and it became a mess on Apple and iTunes. In China, it has even launched two versions in Mandarin and Cantonese. People all over the Internet seemed to get such a message overnight that "Angry Birds" was made into a movie, called "Rio Adventure".
Such an illusion seems to be inevitable in the rapidly spreading virtual social era, but it does not hurt. Peter Levenson, president of new media and digital distribution for 20th Century Fox Films, said: "Through our partnership with Rovio, we're combining the world's hottest app with the world's top filmmaking power for millions of gamers. Presenting the wonderful world of 'Rio Adventure'." Mikal Hurd, CEO of Rovio, also said that this cooperation has created a new level of cooperation between mobile applications and movies. It is not difficult to see that this is indeed a perfect win-win cooperation for a commercial film that tops the box office.
The best result is nothing more than that those otakus and nerds who are keen to clear all three "Angry Birds", finally made an appointment with two or three friends, went to the cinema to watch the film, and then felt that the trip was worthwhile, and sighed: "Ha, the sunshine in Rio de Janeiro is indeed much more comfortable than the fluorescent lamps at home."
Qiao Xiaojong, April 2011, press release
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