As a cartoon type with little risk of approval, "Rio Adventure" is still a rare honor to be released at the same time as the United States. And it is conceivable that its sophisticated graphics, first-class visual effects, and the "bird" thing that American animation has always been funny and warm will surely make a lot of money in China. And all of this is inevitable under the extreme lack of cartoons in China. (★1)
"Rio Adventure", as a new film that has been silent for nearly two years by Blue Sky Studio, which started from "Ice Age", chose the hometown of director Carlos Saldanha, Rio de Janeiro, as the place where the story takes place. At the same time, it also adheres to the hilarious line of the blue sky, abandoning the deep emotions of Pixar in the plot, and there is no Disney-style girlish feelings, and more is to promote the story through the simple contradictions and conflicts of the hero and heroine: can't fly Between the male bird that has been kept as a pet and the freedom-loving female bird caught by the thief, the process from hostility to love while escaping the pursuit of the thief.
As the core funny function of the cartoon, it has never been the main business of the male and female protagonists "Bird". Just like the sloth Sid and the squirrel in "Ice Age", the funny task of this film is also performed by the supporting roles Potbellied Bird Pai Zhuo, A pair of clumsy subordinates like the mini bird Nico and the thief. And this kind of carnival temperament has never been broken. From tropical rain forests, colorful parrots, football, samba and carnival heat, to the plot of song and dance films anytime and anywhere, they all strongly demonstrate the director's skills and skills. love for hometown. Although the part of the final battle is obviously sloppy and unimaginative, the climax of the whole film has already been tiled in the preceding paragraphs of chase and carnival, so the audience who finished watching will rarely have any regrets of dissatisfaction.
If you taste the blue macaw blu carefully, you can find that he is actually taking the nerd route. Not only does he not know how to pick up girls, but his instinct to fly requires all kinds of calculations, and his speech is stunned and stubborn. Jesse Eggberg, who played Mark Zuckerberg in "Internet", can only say that nerd is really in power in the United States at present (★2). Speaking of Rio's star-studded voice cast: Jesse and Anne Hathaway are youth icons, plus African-American Jamie Foxx and Black Eyed Peas frontman William Adams, obviously, unlike For domestic cartoons designed for children, the film wants to occupy the all-age market, which is dominated by students, and the author even saw many middle-aged mature women watching the film in a movie theater. Correspondingly, the common "passion" elements such as love and kisses in the film are often not taken away in domestic animations or replaced by family and friendship, and the most daring one is between the old husband and wife of the gray wolf and the red wolf. Embrace.
From the commercial considerations of attracting all age groups, the interactive marketing of "Ri" and "Angry Birds", and the tourism promotion of "Rio" and other major cities will determine that it will have a sequel. As for whether it can surpass the "Toy Story" series and become a generation of classics? (★3) From the current point of view, it is very difficult. However, there are no heroes in cartoons. As a specific Hollywood commercial film, its greatest significance to us is not classics and deep thinking, but to understand how low-level domestic cartoons are and how narrow the audience market is.
★1: In 2010-2011, there were probably so many animations released in China: "Pleasant Goat", "Yangtze River No. 7 Loves the Earth", "The Return of the Tiger King", "Dream Back to Sands City", Xie Na, the most popular among children The dubbed "Rainbow Cat, Blue Rabbit, Fire Phoenix", a "Black Cat Sheriff Movie Version" that stretches the TV version of the plot, and the sci-fi "pit father" giant "Super Frog Warrior" that wants to attract young people.
★2: Nerd means nerd in English. It was originally a group despised by Hollywood in the United States, but since the funny lives of several Caltech physics geniuses in The Big Bang Theory became popular, nerd culture has become popular. Gradually in the United States, there is a trend of integrating into the mainstream vision. Dramas such as "Supermarket Agent", "IT Madman" and "Spiritual Doctor" all use nerd as the protagonist. And the element of nerd has also become a commercial weapon to attract middle and college students who are a bit nerdy.
3: Pixar's "Toy Story 1" is the world's first full-CG animated feature, and then "Toy Story 3" won the Oscar for Best Animated Feature Film in 2011. It can be said that the "Toy Story" series has established Pixar is based on the industry leader. In addition, Pixar animations such as "Food Story", "Robot Wall-E" and "Flying House" also occupied the Oscar statuettes from 2008 to 2010.
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