has too limited vocabulary, some words are completely incomprehensible. . .
Don : My first job ,I was in house in a fur company with a copywriter, Greek ,named Teddy.
Teddy told me the most important idea in advertising is "new" ,create the itch. You simply put your product in kind of calamine lotion.
He also talked about a deeper bond with product --nostalgia . It is delicate .but ()...
....
Teddy told me that in Greek nostalgia literarily means the pain from the old world.the twitch in your heart are more powerful than the memory alone.
This device isn't a spaceship, it is a time machine .go backwards ..forwards... take us to the place when we ache to go again.
It is not called "the wheel " , it is called carousel .It let us travel the way child travels . a round and a round ..back home again.. to the place where we know we be loved....
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