An elegant car sales - a quick note for Mad Men S2E7

Kay 2022-03-19 09:01:04

At the beginning of this episode, Don was looking at a Cadillac in the store, and the salesman came to him. From the first sentence he started, I was deeply attracted to me, so I copied these words down with the subtitles and remembered it's here.
A very beautiful and emotional greeting: Afraid you'll fall in love?
Then start with the recognition of the other party and introduce the product: Well, I can see you have good taste. This is the one. 1962 Coupe deVille. Does everything but . make breakfast
and then begin to understand the sales target:
- the What are you in now?
- the I have have a Dodge.
- Those are Wonderful IF you want to GET iS somewhere.This for the when you've already arrived.
want to deny people originally owned Something to highlight the goodness of the current product, which is risky, so the salesman goes on to say: Of course someone like you, you don't need to see yourself in a Cadillac. You are walking about in one every day. How'd do you like your car to look like that?
Finally, a good point about the product itself: Look at you. I bet you'd be as comfortable in one of these as you would in your own skin. The

whole process, concise but presented The functionality and the emotional needs it can satisfy, recommend it with as much pride as possible.

Even if Don didn't plan to take a test ride later for some reason in a trance, the sales response was elegant and decent: I don't hear that a lot. Have a nice day.

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Extended Reading

Mad Men quotes

  • Pete Campbell: A thing like that!

  • Don Draper: Advertising is based on one thing: happiness. You know what happiness is? Happiness is smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams with reassurance that whatever you're doing, its okay. You are okay.