A model packaging sale of Chinese culture

Alessandra 2022-03-14 14:12:23

1, the beginning is really good. The marks on a few scales outline the children's growth in the United States and their reluctance when they leave, and the content that may not be described in ten minutes is completed.
2. Super advertisement of China Airlines. The duration of the LOGO's appearance is enough to stun the people who are engaged in "implantation marketing". Not a single shot of the bodywork or a roadside billboard in the shot, but a long, multi-perspective continuation.
3. That little tyrant, Cheng, is a handsome, gangster-like little hero. Actually, I like him the most.
4. That little violin girl with a sweet smile looks like a childish version of Zhang Ziyi. I think the purpose of choosing this role is mainly to conform to the appearance of Chinese beauties represented by Zhang Ziyi and others that are familiar to European and American audiences. Selling "China" starts with the image of the character. It should be noted that there are a lot of kung fu boys in the film, but there is only one girl. Is this a "perfect" concentrated presentation?
5. European and American audiences may be more familiar with Jackie Chan. This time, he "Crouching Tiger, Hidden Dragon" continued to be a "neighborhood agent" and appeared as a property worker. The core message he conveyed was, is the master of "Chinese Kung Fu" widely and secretly all over the Chinese people? Speaking of which, this kind of plot setting is really a bridge.
6. The false pomp of the Qixi Garden Party made the Chinese blush. How bad is the inheritance of Chinese traditional culture, the public atmosphere of Qixi Festival is far less than that of imported festivals such as Christmas. The traditional Chinese culture conveyed by the grand garden party can make foreigners amazed by China.
7. - Not to mention the Taoist monks sitting and meditating in rows on Wudang Mountain, Taiji pictures, female Taoist monks dancing snakes and other elements. Not to mention the contrast between the old Hutong and the Forbidden City and the new contrast between the bird's nest and the big pants. The main purpose is to shape a traditional and modern combination of China and Beijing.
8. Chinese kung fu is hidden in the details of undressing and hanging clothes. This design seems plausible. The Taoist remarks that also appear in many places in the film are profound and magical, and can make foreigners amazed by Chinese culture.
9. The curly hair of the little beauty classmate shows the charm of adults in many places in the film. Children should not wow.
10. Jackie Chan repaired the car and smashed the car, and there was always a newspaper on the car that published the separation of his wife and children caused by the car accident... This plot is so hypocritical and the screenwriter said it.
To sum up, the model-style packaging of Chinese culture, which is full of flowers, is used as a selling point to cater to foreigners' imagination of China. In terms of the combination of related elements, this film is really successful. And the success stories of foreign dreadlocks black boys learning martial arts and catching up with Chinese little girls can even make little foreigners start YY China at a young age. If the film was successful, that's probably why.

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Extended Reading

The Karate Kid quotes

  • Dre Parker: Mr Han's teaching me kung fu.

    Sherry Parker: The maintenance man?

    Dre Parker: It's China, mom. Everybody knows kung fu.

  • Mr. Han: Where is your jacket?

    Dre Parker: I was warm enough without it.

    Mr. Han: Go get it.

    Dre Parker: You want me to go all the way back just to get it?

    Mr. Han: Yes, all the way back where you hide it.