Gray tone, old lyrics, old decoration, the 1960s is very ancient, but very prosperous. The hustle and bustle of modern advertising can't hide the loneliness of the advertisers. Mad man's location in the 1960s is a sigh of reality.
It first gave us a multi-faceted protagonist, this complex and lonely man, which made women love and hate, and couldn't stop. With stories all over his body, a little bit of conceit, a little bit of selfishness, and a brow that has never been unlocked, those women with a heart like iron are unable to extricate themselves, so that every time his spiritual derailment is excusable.
The second is a three-dimensional street, which never has a full picture, because it is shot indoors, but an advertising company's perspective presents the vision of an industry, and even the background of this era, including politics and life. This street does not know how much trouble it has witnessed, and how much soul-flesh exchange has been peeped. This is advertising. Men's careers go up and down here, women stumble here, and a career that makes people bloody but desperately needs to come close.
Advertising in the 1860s and advertising in the 21st century don't seem very different. It seems that all the classic theories have been formed in that period, and in the following decades, even though the power of TV and new media is huge, the real advertising has not gone far. draper sees a beetle ad in a magazine, which is still a classic case in advertising class, and we often go back to the past for inspiration. Madison Avenue has changed a few times now, while advertising remains the same.
Mad Men not only wins in the plot, but more importantly, it presents the creative talent of the director in a low-key manner. Don draper's creative ideas in the play are remarkable, especially the Kodak commercial at the end, which is actually a show of the screenwriter's talent. A glimpse of creativity, but it always comes at the right time.
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