Sorry, this isn't a movie review either.
The LG advertisements on the street turned out to be stills of Audrey Hepburn in "Breakfast in Tiffany". The plot is that a girl who loves the prosperity of the city wanders outside the window of the Tiffany jewelry store on Fifth Avenue with a paper cup of coffee in the morning. Envy, reverie, angelic eyes not because of love or ideals, but because of the radiance of the material. While eating a cold breakfast, she dreamed of high society dreams.
This is a 1958 movie. Life is no different today than it was then.
1958, to this year, 2008, exactly 50 years, oh no, this year should be the 51st anniversary.
The difference between 50 years and 51 years is that the copyright protection of film works is effective before December 31 of the 50th year after the initial publication, and will not be protected after that, that is to say, the image, music, etc. They are all in the public domain and can be freely used by everyone.
The image planning of LG mobile phone obviously aimed at this opportunity.
Because, for a long time, Hepburn's "little black dress" image in this play has been deeply rooted in the hearts of the people: it was she who made the black little evening dress become a woman in the social field-whether it is a person who is deeply indulged in it or a person who just tastes it- - A choice that can never go wrong.
The mobile phone launched this time is obviously highlighting the luxury of black.
So, the ad title is, my black lable . my black marker. The corresponding mobile phone seems to be called the black label series.
All I can say is that in "Breakfast in Tiffany's", the director deliberately compared the dream of vanity and the miserable life of solidity, and then showed a wandering position. We don't know the little wild cat who is full of spirit and keeps rushing forward. Like Heli, where should she end up. It certainly shouldn't be milking a cow on a far-off farm, and being Tiffany's VIP obviously isn't that easy; when tired, she'll look for the warm embrace of a kind-hearted punk who calls herself a "writer" close at hand, not tired. When? The struggle for the middle class or the upper class is full of irony, self-deprecating, and at the same time nostalgic. This is the emotional tension of the story, the inner depth. But in 2008, this multi-layered, ambiguous, paradoxical, and unanswered meaning was flattened by LG's print and TV commercials, and the rest was just desire, no matter how beautiful it was packaged, Conveyed by the beautiful eyes of the face of an angel, as a typical and shallow commercial, all that can be expressed is that desire. The beautiful eyes reflect the insatiable desire of contemporary people.
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