I watched the American drama "Eavesdropping on Women's Hearts" last night. I saw on the barrage that someone mentioned the Chinese remake of "I Know Women's Hearts", which was played by Andy Lau and Gong Li. I watched it by the way. There are basically no major changes in the content. The foreign version feels more real and beautiful; the Chinese version is more comical and in line with our society.
The protagonist of the film "Eavesdropping on a Woman's Heart" is an advertising man. He is a manager of a large advertising company and a self-righteous man. In order to better promote women's products, experience women's psychology, and enhance the sense of substitution in using women's products, he disguised himself as a woman at home and made various strange actions. In an accident, he suddenly heard the voice of women, which made him feel He became a big-selling advertiser. For those of us who are new to advertising, this film is simply a movie tutorial on consumer insights.
There are now more than seven billion people in the world. According to the simplest method, there are only two kinds of people in this world, men and women, but the most complicated thing is the understanding and communication between men and women. Needle, Freud did not find the answer in his final life: what do women want?
Do men really fail to understand women? The film is trying to find an answer to that question.
Some people complained: Why are my products and services so good that customers just don't buy them? Why am I the best choice for customers, but why do customers not choose me? why? why?
There is an important premise that needs to be clear. Your so-called "values" must be affirmed by customers, that is, customers feel good, and they are really good. When customers are willing to pay, business will break through and profits will soar.
After watching this movie, I found that before we carry out our own marketing, we must first enter the customer's position and perspective, carefully analyze, research, and determine the customer's value evaluation criteria.
In this movie, this advertisement for NIKE is also very moving.
You don't stand in front of a mirror before a run and wonder what the road will think of your outfit.
You don't have to listen to its jokes and pretend they are funny.
It would not be easier to run when you dressed sexier.
The road doesn't notice if you are wearing lipstick.
It does not care how old you are.
You do not fell uncomfortable because you make more money than the road.
And you can call on the road whenever you feel like it.
Whether it's been a day or even a couple of hours since your last date.
The only the road cares about is that you pay a visit once in a while.
Nike ,no games ,just sports.
When the video was played here, I discovered that the source of advertising is to learn to listen. Only by hearing the voices of others can you impress consumers to buy your products.
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