Shazam first: I give it an 8.5 if viewed as a Disney-esque family kids TV movie. However, as a DC Universe superhero one-man movie blockbuster, I give it a 5, yes it fails.
Strange? The same movie has different viewing expectations, but the evaluation of the world is very different? Not surprising, because film criticism itself is a very subjective personal expression, and mentality and expectations will have a huge impact on subjective feelings and evaluations.
I think this may be one of the reasons why Shazam is so polarized right now.
And the domestic announcement is precisely to choose the new hero blockbuster of the DC universe as a selling point, and also to benchmark against Sea King. This directly led to many young people excitedly taking couples into the dark cinema, preparing for a cool and explosive audio-visual feast, but ended up harvesting a second-year fairy tale. How can the evaluation be good! ?
If, when you promote it, it means: please parents take good care of your children, they will become more convinced of beautiful fairy tales after watching the movie... Then, the mainstream audience and expectations will be different, and the word of mouth will at least be better, maybe The box office will also be higher. At least, Shazam looks better than a bear.
Many so-called senior people, long-winded analysis of the various deep-seated reasons why DC was overtaken by Marvel. Too lazy to argue one by one.
As a moviegoer who likes fantasy themes, I am still full of expectations for the DC universe. I can only hate iron and steel. !
Any commercial film, to be good-looking, is the basic premise, especially the magic theme. If there is more room for imagination that conforms to a certain logic, it will be even more successful and even enduring.
The logical relationship of the Marvel Universe can stand up to scrutiny, isn't it perfect? He only achieved the above two points. Of course, many of them are just good-looking, but they are enough to make profits and entertain the world.
Your DC holds a gold mine of IP that is not inferior, but have you done it well? Is the cosmic structure really a bottleneck? Even if the universe structure is the same, or even a cottage? As long as it looks good, the audience will also be happy to buy tickets to enjoy a more exciting presentation. This logic has been verified in countless classic movies that have been flopped many times!
well! Not afraid of weak strength, but afraid of not knowing the direction! This is the case with movies, and so are people!
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