[From the classic dialogue between Andrea and Miranda to see the "fashion process"]
Andrea: No, no, no... You know these two belts are almost the same to me, you know I'm still learning these things...
Miranda: These...things? Oh... I see, you think it has nothing to do with you, you go to your closet... and you chose... I don't know... a thick sweater? Because you want to tell the world that you value your inner self, and don't mind what you wear. But you don’t know that the sweater is actually not just blue, it’s neither turquoise, nor jewel color, but it’s actually sky blue; and you’re still naive and don’t know...Oscar De Laren in 2002 Ta released the sky blue series of women's clothing, and then I thought it might be Yves Saint Loren, didn't he release the sky blue uniform? Then soon there were the works of eight different fashion designers, and finally it was kicked out of the department store and flowed into the sad leisure counter. There is no doubt that you got it from there during the clearance sale. However, this blue represents millions of dollars and countless job opportunities... The funny thing is that you think you have chosen a dress that is not part of the fashion industry, and in fact, the sweater you are wearing is here. The people in the room choose for you...chosen from "some things".
Remember this blue sweater, because "Prada really launched such a sweater in the autumn and winter of 2010", lol. . .
【The trend formation process of the fashion industry, taking clothing as an example:】
Fashion trends of clothing include: fabrics, colors, elements, and designs.
1. Fabric: professional yarn fabric exhibition, release yarn fashion one and a half years in advance; ready-made garment manufacturers, extract fashion trends from yarn fashion trends and develop fabrics; fashion week, fashion trends of styles appear half a year ahead of schedule
2. Color: Pantone, an authoritative color agency, publishes two sets of popular colors every year, which is a color reference indicator for various industries such as fashion, interior decoration, color cosmetics, product design, printing and publishing.
3. Inspiration elements: European and American cultural influences, such as the Iraq War in the past few years, and then camouflage became popular; after the film "French Queen", the court retro style became popular; girls all love to watch "GoosipGirl", and it started in England in the second half of the year. College style; then the economic crisis, simple and practical style is a bit ready to move
(Color forecasts are generally 24 months in advance; fiber forecasts are generally 18 months in advance; fabric forecasts are generally 12 months in advance; style design forecasts are generally 6-12 months in advance; retail forecasts are generally 3-6 months in advance Months. So, when you are entangled in what items to buy this season, it is actually the result of one to two years of work in the clothing industry)
[The formation process of traditional fashion trends:]
Designer-fashion editor-buyer-kol-general merchandise
This is the process described in the classic dialogue in the movie
There are exceptions, as small white shoes and wide-leg pants
Because they are too hard to wear and don’t pick people, they push back famous brands to launch their own white shoes, and then they’re on the shelves and they’re selling well~
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