Someone asserted that this was the most funny cartoon he saw this year; a married woman blatantly claimed that the fox named Nick was slapped by the fawn. Even more exaggerated is that some fans interpret it as a great movie with multiple metaphors. As the first movie with zero negative reviews this year, the mellow and delicious taste of "Crazy City" has almost pleased everyone-except for some audiences with tricky tastes. Instead of feeling pleasantly surprised, they are a little bit disappointed and disgusted.
The higher the expectation, the greater the disappointment. The public praise in the early stage of the film certainly attracted more audiences, and it also raised the appetite of latecomers too much. A movie can please most people, but it cannot please everyone. And this little bit of disappointment and disgust, the chicken thieves of the production company Disney counted as a contribution.
"Animal City" combines various Hollywood genre elements such as gangsters, suspense, inspiration, etc., but the core of its story is still a simple American dream. In the first 15 minutes, the film confesses the heart with a song "Try everything". The protagonist, Judy Rabbit, is a representative of the American Dream. She is an optimistic country girl who is eager to break the ceiling of "small herbivores" and become an excellent policeman. For this reason, she was admitted to the police academy and came to the Metropolitan Zoo. Finally, with the help of Nick the Fox, she broke the evil conspiracy and saved the entire Zoological City.
In this animal utopia (Zootopia), herbivores and carnivores coexist peacefully. The director team initially only wanted to make a funny animal movie, but inadvertently stepped into the category of social issues such as race and equality. In order to make the film more realistic and close to human society, director Byrne Howard mentioned: "We consulted anthropologists and sociologists and reviewed human history. We found that as long as the majority and the minority are divided, society Problems will happen."
The title comes from Utopia, but the producer Disney did not sit back and watch the film evolve into a "dystopian" movie. Doing so will inevitably shrink the audience of the film and cause the box office to plummet. It is a company that sells dreams and fairy tales. The founder Walt Disney is not so much an artist as a successful businessman. He established the golden rule of Disney filmmaking: a fixed model, a mainstream culture, a family reunion forever, and a reunion forever. Movies produced by Disney rarely assume the function of grand narration and discussion of social issues, but it does not rule out that certain enthusiastic audiences can find clues to certain political allegories in "Crazy Zoo".
American advertising master David Ogilvy has summarized a principle, which is regarded as a standard by the majority of creative people: the 3B principle, that is, the appearance of any one of beauty (Beauty), animal (Beast) or baby (Baby) is particularly easy to win consumption. The favor of the audience. Because it is human nature to pay attention to one's own life, human nature has a soft side, and it will always be hit anyway. Disney obviously also has insight into this meaning. In its enduring history of development, the 3B principle runs through it, and even one movie was simply named "Beaty and Beast" (Beauty and Beast). The movie "Crazy Zoo" is a typical movie made according to the 3B principle, and every animal is full of cuteness. It doesn't need to touch on social issues in depth, as long as you talk about it and sell cute, you can make a lot of money.
In this era, selling cuteness is the primary productive force, coupled with a few sentences, is invincible. Disney, who has focused on selling cuteness for a hundred years, understands this. The original plot of the film is set with the cynical Fox Nick as the protagonist, and Zootopia is not the prosperous and prosperous world like now, but a declining end-time scene. But soon the main creator corrected it and turned the protagonist into an optimistic rabbit Judy (a weak herbivore), a female (gender disadvantaged), full of dreams (positive motivation). "The key to success or failure lies in how to find the right balance. We have spent a lot of effort to find this balance-telling a full story, making it both entertaining, deep and meaningful." said the director.
So the audience saw a story that would not touch any ethnic taboos and everyone was happy-except for the Boston Motor Authority, they made a solemn protest to the film on Twitter. Leave this little episode alone, it has no effect on the box office, and will only increase the topicality of the film. The Disney of Chicken Thief, its careful calculation has succeeded again.
As for the film’s satirical politically correct stalks, even if they are not covered in animal fur, they have long been proved to be safe. Political correctness overwhelms everything, and often ridiculous jokes have long been dissatisfied among the public. For example, once Hillary was asked by a reporter what she liked to eat? Hillary was worried that she would be accused by conservationists of eating meat, saying that she only eats vegetarian food, and she was afraid of being caught by carnivores. After careful consideration, her answer was: "I don't eat any living things." This is a typical politician nonsense, with no loopholes, but it's big and improper, and it's boring.
"Crazy Zoo" has a great flavor, cute and funny, but it is by no means as full of fables and connotations as some people, so great. It is an exquisite and delicious product under Disney's industrial assembly line. It perfectly combines superb storytelling ability, superb animation technology and mediocre mainstream ideas, and it has successfully smashed everyone's laughter and cuteness. It is true that some people will feel a little disappointed and annoying, but it has nothing to do with the overall situation. After all, everyone loves the American Dream, but Disney does not make a loss.
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