This is a teaching film on public relations management.
Many people know that the Chernobyl nuclear power plant accident was the fuse for the collapse of the Soviet Union.
However, it is not enough to have a fuse alone, and it is necessary to constantly ignite and ferment public opinion. If you summarize the Western media strategies at the time, you can summarize the following:
1. Killing man-made disasters rather than natural disasters
2. Repeatedly emphasize the opacity of information
3. "People who could not be saved" = "People killed by the government"
4. Attack all optimism and magnify micro tragedies infinitely
5. Deconstruct heroism and separate the hero from the government
6. Focus on shaping the "tragedy of the rebels"
In fact, this strategy, in many color revolutions, is still an unsuccessful routine that has been proficiently applied by the Western media.
The movie "The Lost Lovers" is such a not simple suspense film. If the fat version of Affleck is regarded as a certain zf, his beautiful bitch wife will basically perform it completely again, how to break the deep whirlpool Institutions in.
The hostess is a bitch, she found out that his slut husband fell in love with the little bitch with a taller breast, and she felt that she couldn’t live life anymore, so she wanted to ruin it.
The sweetness of the past only exists in the diary. Remember, the diary is very important.
So, how can he destroy his husband?
The first step is to create an accident and the scene of the accident
It’s very important to have a scene, whether it’s fake or real, because the scene of the accident will have the next story
Let the unsuspecting husband look dumbfounded. The reason why an accident is an accident is often not in accordance with daily logic. Only in this way will the person be dumbfounded.
He couldn't think of it, he was not mentally prepared at all. With a clear conscience, he even refused the police's prompt to ask him to find a lawyer.
In fact, people in deep accidents are immune to possible misunderstandings from the outside world. People without public relations thinking will think that people with poor information will never have boring thoughts.
However, the players who have this idea are all wrong.
At the scene of the accident, the bitch wife arranged unusual and specific details, such as women's underwear in the office.
Once the seeds of doubt are planted, it is no longer difficult to build trust.
The second step is to take advantage of the other party’s weakness to show that the information is opaque
After her wife disappeared, this incident became a public event, and the male protagonist was forced to play the image of a desperate husband who wanted to get his wife back.
In fact, Ben Affleck, who had been fed up with his wife, felt a burst of relief in his heart. This relief was captured and quickly amplified.
At this time, taking advantage of the fact that the male protagonist has a private relationship with a third party, he has to conceal some information when cooperating with the police or the public.
The police soon felt suspicious about this servant.
At the same time, leave a diary that is just right. You must remember that the information in the diary should be mixed with the truth and the false, and the things in front of it should be extremely true. The police asked the male protagonist and he can't deny it. After establishing the reader's trust, he gradually inserted lies (refer to a recent diary)
In order to make the lie verifiable, we deliberately left clues that externally confirmed each other.
The third step: "The person who could not be saved" = "The person killed by the male chief"
The male protagonist has hidden feelings, unable to disclose all the information to the public, and confusing words begin to appear
Unfavorable public opinion against him gradually formed, and he began to face the public awkwardly, which further aggravated public opinion’s distrust of him.
The fourth step is to attack optimism and magnify micro tragedies infinitely
Introduce some silly white sweets, as evidence of "kindness", such as the triplets mothers in the play.
Pay attention to what can most arouse people's sympathy: pregnant women, domestic violence, children...
The magnified micro-tragedy helps to form empathy in public opinion, and people begin to get angry and completely lose trust in their husband.
Step 5. Deconstruct the male protagonist and attack his character
For example, things like flirting, bad guys, bad peach blossoms, and domestic violence tendencies.
The sixth step is to shape the "tragedy of the rebels"
Prepare a pistol for self-defense.
After these six steps, the male protagonist is basically dead, and it is useless to spend $100,000 to hire a lawyer. As a result, this guy, with a chance to be on TV, turned around.
What does he do:
1. I am a bad person, but my heart is not bad.
2. I still love you.
3. I am handsome. In fact, the first two points are useless, mainly the last point.
In fact, in the whole story, the most stupid thing is the people who eat melons, the neighbors are stupid and sweet, and the elite spare tires who think that everything is in control of God's perspective.
They almost didn’t know about the whole process, everything was under the control of the bitch wife, including the last crowd of onlookers who wrapped around their house and presented the pair of sons and adulterers with sympathy and blessings. This pair of bitches were embarrassed to let down. The people, oh yes, there are fans who are obsessed with character design.
It seems really ironic.
In fact, similar public opinion processes are not uncommon in real public events.
Take the epidemic that is still going through, this is how it came in the early stage. The reversal of the invincible negative public opinion cognition, on the one hand, is the operation sufficiently decisive, on the other hand, it is set off by foreign countries.
Nowadays, many media people and some compassionate writers are very good at deconstructing grand narratives, entering into micro tragedies, and gradually introducing readers into the cheap empathy like Heshang.
You can see if you are familiar with the routine:
True and false grafting: Many people die, so they need to be activated quickly, and then put a bunch of mobile phones from the last century with resolution details, and the result is too fake to overturn;
Deconstructing heroes: trying to separate Zhang Wenhong and Zhong Nanshan from the system, but the parties all went to take the oath. If you pay attention, after Academician Zhong took the party members to take the oath, his public opinion has become less popular, but news about his son wearing Hermes has come out. In fact, the rhythm is that when the hero is linked to the government, it is necessary to structure the hero. Unfortunately, it didn't become a climate.
Attacking optimism: Not much to say, but the old ladies danced square dances in the shelter hospital.
Enlarge the tragic character: Needless to say about the whistleblower.
Each one is exactly the same. It is no different from other color revolution places in the world. The only difference is the excellent error correction ability of the local people and the heavy facts.
The Chinese generally tend to be pragmatic, and there is a certain market for Wenqing-style compassionate people, but the overall market is also limited.
For most zf, wait until you finish the first six steps and wait to die.
So how can we avoid problems and turnarounds?
1. If it is a man-made disaster, please find the person responsible, kill him and cut it;
2. Disclosure of information, including part, pay attention to not all, part of the mistakes, and find the responsible person and cut;
3. The resources are fully tilted to the victims and the weak, but don't give honor easily;
4. I found concrete and real optimistic cases and emotions;
5. Find facts that are beneficial to the organization.
6. The action is clean and tidy, and good results are obtained, which is about handsome
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