At the beginning, I thought that Pixar was a special person. After watching the film, I discovered that it was a creative animation production team that was extremely creative in the production of animation in the context of the last century.
In terms of creativity, John, the main force in the team, pioneered the transformation of animation from 2D to 3D. The source of this creativity came from a book he occasionally saw about Disney animation production. After reading this book, he made up his mind to continue to develop on this road in the future.
Working in a team to create their representative product "Toy Story", facing a film "Bug Crisis" that even tested their level, I felt the relationship between thinking imagination and innovative thinking. In order to break the syndrome of the second work, Pixar used micro-cameras to observe various scenes in life when creating "Insect Crisis", and used the "transparent" and "special perspective" life scenes to be observed as "insects". The "worm" perspective was presented in front of the screen, successfully breaking the syndrome of the second work.
Later, after the release of "Toy Story 2", because the toys in the play were endowed with human emotions, the audience was deeply impressed and even resonated. Driven by this imagination, the Pixar team understood the most The important thing is not creativity but people. This discovery also provides direction for their subsequent creative design.
Imagination has a great influence on innovative design thinking. The special cultural atmosphere of the Pixar studio, and every member of the animation loves and is full of enthusiasm. Such a special working environment does not restrict their imagination. It indirectly prompted them to create eye-catching animated films one after another.
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