There are two kinds of chicken soup in the world .
The first is the warm-hearted chicken soup. After drinking, the corners of the mouth are raised to embrace the sun, full of positive energy; the second is the wanting chicken soup. After drinking this chicken soup, the world will feel dark and not the most poisonous. , Only more poisonous.
But are these two chicken soups relatively independent?
No, if you drink too much, you will know that some warm chicken soups are actually poisonous chicken soups in disguise, or very poisonous ones.
For example- learning books for success .
Friends who have watched "Ode to Joy" should all remember this scene. The heartbroken Qiu Yingying was in the room while watching the success learning book her father bought for her, while cheering herself on the "master" in the video.
After passing by, Andy told her directly: Books that are not logical but inciting are not good books and should not be read.
Success is really like a pyramid scheme. It tells you how the so-called successful young people overcome the difficulties around them and make millions or even tens of millions a year through their own efforts. These words stimulate our nerves and create Deeper panic.
So why is this kind of blind encouragement of marketing nature still sought after by countless people?
The reason is simple, everyone needs idols .
In the United States, there is such a " legendary woman" . Her idol is Jobs. Her ideal is to become the second Jobs. Do you think she is a fool? No, she once sat with Ma Yun and talked and laughed happily.
Is she qualified to be called everyone's idol? Once she was certainly qualified. Not only did she talk to Jack Ma, she was also invited by the President of the United States to attend a state banquet.
But it was such a woman who once stood at the top of the pyramid, but suddenly fell to the bottom of the valley overnight and turned into a rat crossing the street, everyone shouting and beating.
This woman is called Elizabeth Holmes .
Her real sarcastic and magical experience was recorded by HBO footage——
"The Inventor's Bloodletting in Silicon Valley . "
The two-hour documentary fully narrates to us a year-long luxury scam, the history of the rise and fall of a female liar .
However, two hours ago, this bloody truth had already been written down.
He was the first to open the "Queen's New Clothes" -John Carrieu , the ace journalist who won the Pulitzer Prize twice .
In 2015, after the truth surfaced, John Carrieu spent three and a half years going deep into the den of thieves, interviewing more than 60 former employees of Elizabeth and others who were more or less related to Elizabeth. People, more than 150 people in total.
In 2018, "Blood Becomes Gold" was published, and every detail was described quite clearly.
And this book finally won countless "Best of the Year" ——
American Amazon's Best Books of 2018, "Time"'s Best Books of 2018, "Financial Times"'s Best Books of Business in 2018, "Wall Street Journal"'s Best Books of 2018, etc.
This result is worthy of the author and worthy of the story.
As a child, Elizabeth can be described in one word: genius .
At only 9 years old, Elizabeth already has a dream of becoming a billionaire .
This dream that seemed like a kid's joke was realized step by step by Elizabeth.
Since middle school, she has been an honorary student with all A in all classes. At the age of 17, she was admitted to the prestigious Stanford University and became a recipient of a presidential scholarship, with a monthly research funding of $3,000.
Dean of the Stanford School of Engineering, Channing Robertson, saw that Elizabeth was so obsessed with scientific research and believed that she must be the leader of the scientific research community in the future, so she made an exception to let her freshman year go to the laboratory to help doctoral students.
However, I have to say that the help this time really helped.
In 2003, when SARS spread in Asia, she was responsible for detecting the SARS virus in blood samples. However, due to the backward technology, it was very troublesome to detect. This made Elizabeth start thinking and research, and finally applied for her own first in the predicament . A patent : a wearable drug injection patch.
This can make her awesome, she feels that she should not just stay in school if she has ideals and capabilities.
Then, in 2004, she dropped out of school, left Stanford, set up his own company, called "Theranos" --therapy + Diagnosis, treatment .
Before 2004, she was indeed a real genius.
As a startup company, a brand new startup project is indispensable, and Elizabeth's project is called micro blood testing .
Sounds esoteric? In fact, the explanation is very simple.
A drop of blood at the fingertips knows more than a hundred diseases.
That is to use the least blood to prevent more diseases.
In addition, there is no need to queue up for registration to go to the hospital anytime, anywhere, which is faster and cheaper.
This is simply a great project that challenges the existing technology and if it is really done, it will be a Genesis, and even a great project that can change the world.
She will become a major contributor to the entire medical profession.
It's no use having great ideas alone. The most important thing is to have money and people who are willing to invest.
In this way, the dean of parents and close neighbors first supported her and gave her the first financing of 6 million US dollars.
6 million US dollars sounds like a lot, but the experiment itself is a money-burning thing, and this little money is not enough.
And Elizabeth’s greatest strength is precisely here. With a single mouth, this zero-value company has become a company worth 9 billion US dollars (close to 60 billion yuan).
Numerous military and political predators have invested in her, including two former U.S. Secretary of State, former U.S. Secretary of Defense, former chairman of the Senate Armed Services Committee, former admiral, and former Marine Corps general, as well as generously giving her $125 million. Media tycoon Murdoch.
As everyone knows, after burning out the US$1.4 billion in financing, Theranos finally built an instrument that can only detect a few indicators and has a very high error rate .
So, what magic power does Elizabeth have to make everyone fall under her pomegranate skirt?
It's marketing .
Elizabeth may not be a good scientific researcher or even a pathological person, but there is no doubt that she is a successful and charming liar .
First, she gave us a rather emotional opening .
She said in a TED speech that she wanted to make this original intention because her favorite uncle was diagnosed with skin cancer, brain cancer and bone cancer successively, and she could not even grow up with her son. Blood testing technology, perhaps tragedy will not happen.
No one can reject this touching story. A convincing reason for the experiment is the beginning of success, but it is not the whole story.
Whether it can get everyone's pursuit and support depends mainly on whether this matter is directly related to people's interests .
There is no doubt that medical health is most closely related to people's vital interests.
Elizabeth is very smart and her promises are very tempting.
Put a drop of blood into the tester, and the result will be available in a short while, and the price is low.
This computer-like detector was named "Edison" .
As for why it is called Edison, friends who want to know can watch a documentary. In short, this machine that claims to be able to "change the world" not only has no effect on the world, but is a scourge.
This became a "machine scam" .
The test is false.
"Edison" can do only a few simple tests, and the remaining 250 blood tests on the long medical bill are all done on commercial machines purchased from Siemens or Thorin.
Reliability fraud.
In order to get more people to take the test and believe in "Edison", it is a very scary thing to start studying more infectious diseases without understanding the most basic tests.
The film gives a very direct example. If 100 patients with syphilis come for the test, only 65 patients are told that they have syphilis, and the other 35 are told: You are normal and do not need medical intervention. The consequence is that More people will get syphilis.
And after the last thing was revealed, the survey results showed that the testosterone content error rate on the "Edison" was 87% ; the error range of vitamin B12 content: 34 to 48% , while the average machine only 2 to 3%; Compared with commercial machines, the overall deviation is as high as 146%.
The result of this test is no different from Lian Mengdai Gu.
Not only that, but even the "only a drop of blood" that has been promoted at the beginning is fake .
When people go for a blood test, they still need a venipuncture instead of just drawing blood from their fingertips. When I questioned Elizabeth, she was still calm, saying that in less than a year, 99% of them would be able to draw blood from the fingertips.
It's ridiculous.
As her former employee said, what this woman has always done is a gorgeous performance.
She is performing, and the entire United States is performing with her.
"Forbes" (Forbes) magazine named her "the world's youngest self-made female billionaire"; "Fortun" named her "Businessman of the Year" and "40 Elites Under 40"; She also ranked 110th in the 2014 "Forbes America's 400 Rich List".
Her idol is Steve Jobs, and reporters also praised her as the "next Job". At this time, she really thought she was Jobs.
On October 15, 2015, Theranos, which had been disguised for a year, was finally exposed, and 9 billion assets were cleared overnight .
The front page of the "Wall Street Journal" published an article: "The Struggle of a Star Startup Company" .
But even if the truth had been revealed, Elizabeth still didn't feel that she had done something wrong.
Even the TV station responded with angrily: "At first they think you are crazy, and then they will attack you. You can only see the light of the day when you stand through it."
Do devilish things with the heart of an angel.
The US court's trial of the biggest scam in Silicon Valley continues, and Elizabeth may face 20 years in prison.
So why are so many people led by Elizabeth?
Sister Tiao believes that, first, people need stories like this .
Even if Facebook’s COO Sheryl Sandberg and Yahoo’s CEO Marissa Mayer are all well-known female entrepreneurs, they are not the first founders of the company.
As I said before, the world needs idols.
Second, if this project is successful, all these people who have been deceived will benefit .
This is the same as the archetypes in the movies such as "Dallas Buyers Club" and "I'm Not the God of Medicine". Whether it is medicine or blood test, it has a direct relationship with people's health and touches what many people desire most. .
Because this technology that only lives in PPT is so tempting, people would rather choose to believe it.
It's a pity, shattered.
Hopefully, Elizabeth is not a liar. Hopefully, one day, there will be a real Elizabeth.
This story is not over yet, the film adaptation rights have been won by Legendary Pictures, and the heroine will be starred by "big cousin" Jennifer Lawrence .
Do you think there is that kind of morbid madness in the eyes of the big cousin?
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