Of course, "Captain America 3" and "No. 10 Colover Road" are the marketing of the film itself, and "A Hundred Birds in the Phoenix" was promoted to the altar by a group of self-media film critics and filmmakers.
Fans who have watched and followed the movie "The 10th of Clover Road" have generally seen "The Book of Clover", and it is precisely because of the good reputation left by this previous work that this sequel has received unprecedented attention . But when it comes to film marketing and publicity, the predecessor, "The Clover Archives," is simply not one or two grades higher.
First of all, this movie made a rather rogue trailer before the much-watched "Transformers" movie. There is no title or director's name in the trailer. It is just a DV filmed video. The original singing and dancing New York City in the video Being attacked suddenly, houses collapsed in patches, people fleeing everywhere, explosions one after another, it seems that New York is suddenly at the end of the world.
More importantly, this video was shot in DV, and some people even began to suspect that this was a real shot. After that, the name of the movie appeared in the real trailer that appeared.
But as for what exactly attacked New York, no clear explanation was given. For a time, rumors about what was attacked in New York spread rapidly on the Internet. Some terrorists similar to 9/11 said that there were alien invasions, that the apostles came or the Transformers came, and some even thought that God was going to destroy. The drunken city of New York.
In addition to the excellent play of this trailer, the film is also ingenious in its promotional methods, and a series of extremely interesting official websites have been specially opened.
Among them is the official website of the company where the brother is going to work in Japan in the movie. The official website introduces that this is a company that produces beverages, and this beverage is said to also appear in the sequel "Clover 10". The parent company of this company is a company specializing in the detection of unknown organisms in the depths of the ocean. It was they who discovered a mysterious substance "Ocean Honey" on the seabed and added it to the drink.
In addition, the film promoter also has a website for uploading photos of the party that night in the movie. What's even more frightening is that every important actor in the movie has his own personal blog, and it has been updated until the movie is released in North America. The time was January 18, 2008.
The ultimate goal of the entire film promotion is to bring important characters and important events in the film into reality, to give each character a true realistic background, and to give each event a realistic explanation. Movies are no longer just confined to the story of the visual and auditory feast on the screen, but on the Internet and outside the cinema to give you a psychedelic experience.
What you watch is not a movie, but a DV video; and the person in the video has a real imprint on social platforms on the Internet, and there may even be some mutual friends between you and him; the company in the video also Exist on the network. All this turned the movie into reality, a very interesting idea.
As for the connection between the movie "Clover No. 10" and the predecessor "The Archives of Clover", it is not clearly shown in the film, but there are some details of the connection, but the two films share a worldview. The world in "Clover 10" is exactly the world after the destruction of New York in the movie "The Archives of Clover", but the monster in the first part is generally considered to be a kind of deep sea monster, but the second one seems It's some kind of alien creature. The setting of Deep Sea Monster is particularly similar to the "Apostle Attack" in the Japanese anime "Neon Genesis Evangelion".
Although the final product of the first film is shown in a video shot by a DV, the camera shakes dizzy and the picture quality is low, but the amazing story and powerful post-production special effects are dizzying.
In the second part, the tone of the whole movie has become different. The movie has created a fat uncle with a strong sense of protection and a sense of crisis. And this fat man previously worked in a satellite-related company, and this company is the parent company of the Japanese company in the first movie. This may be a prominent connection between the two films.
The uncle in the movie seems to predict the end of the world ahead of time. This may be related to his previous work experience, but there is no clear explanation in the movie. So he constructed a sanctuary underground in advance of his farm, whose luxury level can be called an underground resort hotel. Not only there are endless DVDs and books, but also all kinds of food and drink, the temperature is moderate, the bathroom is clean, there are beds and sofas.
The uncle ran into the hostess’s car while rushing to escape the refuge. He could only bring the unconscious hostess to this basement, and there was a brother who broke into the basement forcibly who used to help him with the construction. . Therefore, the three people formed a great momentum in this basement.
First of all, the three of them have different understandings of the outside world. The fat uncle firmly believes in the end of the world and is well aware of the dangers of the outside world; the young brother has corroded his skin outside, so he is willing to believe in the dangers of the outside; but the heroine only knows that she was knocked into a coma and taken to an underground space, and She claimed that the world was destroyed, and no one would believe this, so she kept trying to escape.
Secondly, the strength of the three men is different. The fat uncle is fat and inconvenient, but has a pistol; the young brother has a broken hand, but is agile; the heroine is a female, not as strong as a male, but she is petite and can climb a ventilation pipe.
The three of them also have different attitudes towards the status quo. The fat man has a strong desire to control, and as the owner of the refuge hopes to control everything; the young brother is half handicapped, and is grateful for being able to live in the refuge, but has a little disgust with the fat man; and the hostess has been trying to escape Out of here is the X factor of the whole movie.
Three people are in the same confined space, just as the three kingdoms stand together. The battle between these three people is particularly exciting. But soon the conspiracy between the young brother and the heroine was discovered, and the fat man shot and killed the young brother without hesitation, and converted a kind attitude to the heroine.
Finally, the struggling heroine escaped from the refuge through the ventilation duct, and the outside world was the end of the world as the fat uncle said. But the hostess who opened it easily killed the aliens and the spaceship with a Molotov cocktail made of vodka, and then drove to a place where there were survivors mentioned on the radio.
There are many things to guess in the movie, such as the fat uncle's intention to the heroine, who is the girl in that photo, and what is the alien creature, and so on. These movies never give clear evidence, and can only guess through clues.
However, the two films together constitute a whole new world. In the first part, the outline of the world is constructed first, and then the second film is used to expand the world. I believe that the third part, the fourth part and even more will continue to improve the true appearance of this suddenly attacked world.
Relatively speaking, the second movie is not as good as the first, but it is still an excellent horror movie. I especially hope that this series can be maintained, not like the series like "Resident Evil", which is illogical at the back. It can be said that the early setting of "Resident Evil" is also quite attractive. To some extent, these two series have some things in common, a mysterious company, a world-wide doomsday; it's just that the two series show different perspectives.
The movies "The Clover File" and "Clover No. 10" both show the impact of the catastrophe on everyone from the perspective of helpless civilians, rather than the discussion of the impact of the disaster on the world like superheroes. To put it simply, "The Clover's Archives" may be the story of civilians in a building in the Battle of New York in "The Avengers".
More simply, this may be what happened to you after the aliens invaded.
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