Compared with the documentary about Lafayette, I prefer this one. The rhythm of the film is very tense, and the way of editing has a typical Hollywood style. The characters are interspersed in an orderly and colorful way, showing the unique atmosphere of Anna's life.
She is really a strong woman, the standard queen style, not the kind of woman who is sharp-spoken and easy to anger, but makes people avoid three points.
A faint, ignorant look, called "Ice woman" by reporters. The chief designer of YSL was like a primary school student in front of her. She couldn't hide her nervousness. She kept showing her her works, and she looked at those works like the holiday homework handed in by children.
The purpose is clear, and she is very clear about what she wants and what she doesn't want. She is the kind of person who wants the result without asking about the process. In the film, there is a clip in which she discussed the shooting with a famous photographer. Mario Testino is also a big name, he put into his thoughts like Anna narrated "I want to intersperse some horses and soldiers... I like white, I'm always attracted to white... bibibibibi" while the photographer rambled, The camera captures Anna's reluctant, impatient look. The subtext OS is "I don't care what you like, it's serious to shoot what I want."
At first, I always wondered why Anna always rejected the creative director Grace's blockbuster. As far as a group of photos is concerned, those group photos are simply too beautiful to be a picture book. And what Grace is best at is telling stories with pictures. Her work is like a sub-shot of a movie, which is very intriguing. But Anna didn't like to see Grace's results, and kept deprecating and deprecating, at most to be determined.
Seeing this, I simply suspect that YYAnna, who still has Anna's taste, is deliberately targeting Grace. However, with the progress of the film, and the progress of several special topics in the September issue, it was only when the intention of Anna was seen. He immediately changed his mind on her.
As far as a magazine is concerned, it is not a creative person's own private garden. No matter how talented and thoughtful you are, you cannot be selfish enough to customize a magazine to your own taste. Because magazines are a medium, a bridge, and a direct face to the people who read the magazine. A magazine should have its own personality, but this personality is not the personality of an editor or creator, but a reflection of the collective consciousness of its readers. The people in the editorial department are the most representative of this commonality. At the same time, they can maximize this commonality and use the most appropriate method. When this commonality is embodied in an individual, it will show For a personality, an attitude, a style.
So, when creative director Grace produced series after series of feature film-style fashion photos. What you get is not a yes but a pending or deprecated. It can be seen that Anna has been waiting. She is waiting for accessories, cover series, color matching series, 20's series and so on. She doesn't make evaluations, she just waits, looks, and thinks. And the editors, when the photos come out, they will say, this is so beautiful! It shouldn't be rejected!
This is because the position is different, and the angle of thinking is different. The directors supervise their own projects. The first thing they consider is whether the effect of their projects is beautiful, while Anna considers whether the overall harmony is in line with the magazine's positioning. For example, the directors saw a budding flower, while Anna had a bird's-eye view of the entire garden. She's a gardener, cutting off a flower that doesn't fit well, even if it's a rare rose of Versailles that doesn't fit the environment. She is also a conductor, cutting out the repeated harmonies in the band, as she said in the film "less is more"
, so Anna will continue to cut Grace's blockbuster series. The three sets of photos all seem to be too narrative, with too many metaphors and too many pictures.
Magazine people are not painters. As painters, you can paint whatever you want, while magazine people should avoid turning magazines into their own portfolios.
Anna said to Styling Director Elissa at a small panel "Look at your pictures, the models are always the same...I know it's your personal style....You look like you're resting on your laurels...
hope you can surpass oneself.”
As the senior creative director of vogue, Grace's status is beyond reproach. She is more like an artist, immersed in her own perceptual world. It can be seen that she experiences the little things in life with her heart, and is willing to take this experience from conveyed in the photo. Unfortunately, the fashion world is always changing. As many senior editors commented, Anna is very forward-looking. Only with this kind of foresight can you gain a foothold in the media world.
Anna said "Fashion is not about looking back, is about looking forward" and Grace said "I think I got left behind somewhere, because I am still a romantic".
That's why, although Anna and Grace entered American Vogue on the same day 20 years ago, Anna became editor-in-chief.
She has achieved a hundred secrets without any sparseness. Facing brands, advertisers, publishers, and designers, she clearly understands what the magazine needs and how to survive.
After Grace was killed in the color-blocking blockbuster, her remake was highly appreciated by Anna, on the grounds that "the content was heavy before, so... these are great, the clothes are easy to wear, easy to wear. Understand."
Look, these words are concise and concise, as a fashion magazine pursues; simple, beautiful, high-end, and can not be rejected by people thousands of miles away. It is also worth noting that this September issue is a hundred pages longer than before. This also shows that the advertising space has increased unprecedentedly. Also, Anna, Innovation uses celebrities as magazine covers, and sales hit a record high. Such a dedicated and professional editor-in-chief, can publishers and advertisers not love it!
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