The first half of the film is completely a commercial atmosphere, the role of advertising, how the market is marketed, the commercial boom after the collapse of the Soviet Union, the film develops to the middle, the protagonist suddenly pays homage to a Red Bull (it feels like he is also advertising), and suddenly there is With special functions, the naked eye can see the brand logo revealed in the body of mortals. This logo is expressed in the way of monsters, reflecting everyone's desires. The hero uses an intuitive way to make you feel the deep influence of commercial advertising on people. The consequences, then, are felt by the affected human beings. When the activities he guided, let people discover the bad results of fast food business, and found that these things are not what people really need. Human society is full of advertisements, and behind each advertisement is a desire to make you fall into it. His role It is to arouse your desire, so as to achieve the purpose of making profits, even at the risk of exporting wrong values. At the end of the film, human beings began to reflect on their own behavior, began to recognize the difference between desire and human needs, and began to clear the huge advertising signs in the streets. The visual pollution is gone, back to the plain and simple era, such a city is really comfortable to look at. This should be the point of view this film brings to us. But to objectively comment on this point of view, it should be analyzed from the positive and negative side. From the positive point of view, the city is clean and tidy, people recognize their own desires, and there is indeed a sense of clean beauty. I very much agree with this point of view. But modern society is developing the economy, and economic development must require the prosperity of commerce, as well as various production activities that follow commerce, including marketing/advertising, etc. If this is not the case, you can compare the current North Korea, the appearance of the two Like, is this the best, not necessarily. So I think it is most important to reduce your desires, truly recognize your desires, and know what you need. And the external form does not have to be the same. The existence of advertisements also symbolizes the prosperity of the society to a certain extent. Just look at Times Square in the United States and you will know why many countries advertise there to express their demands. Let it exist where it should be, and let it disappear where it shouldn't. If people find themselves in their hearts, everything is not a problem.
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