The whole film is meant to be a huge metaphor. The real world is ruled by brand monsters. The protagonist defeats the brand monster with a dramatic life. Basically, it's a movie that you can't understand after watching it for a long time, but you can still think a little after watching it.
The basic plot is rather bloody, just to elicit a metaphor that makes people think.
The protagonist is a successful person in the advertising/marketing industry. When he was in the car with the partner's niece (the heroine), he was discovered by the partner. The partner's design made the protagonist go to jail. After the protagonist is released from prison, he goes to the village to become a cattle herder. The protagonist who was hit by "magic lightning" when he was a child actually had the mission of defeating the brand monster; during the cow-herding period, he obtained an oracle in his sleep, and the protagonist performed the red bull sacrifice ceremony according to the oracle, poured the red bull's bones on his head, and opened the door. "Sky Eye", from now on, you can see all kinds of brand monsters parasitic on people and buildings, and realize that your mission should be to defeat these monsters. The female protagonist gave birth to a child for the male protagonist, took the male protagonist back to Moscow to live, and the male protagonist returned to work in the advertising industry.
At this time, the world has been changed by the evil advertiser (the servant of the brand monster/I can't see if it is the partner of the previous male protagonist) during the years when the male protagonist was cattle-raising. The most typical example is that people regard fat as beauty and like to eat garbage. Food such as hamburgers, etc. The male protagonist designs a marketing strategy for a Chinese vegetarian company. The Chinese vegetarian company hatches brand monsters with offensive capabilities and kills all the brand monsters of the hamburger company. After the success, the male protagonist listed the major brands in the world as the target of elimination, designed marketing strategies for more customers, and launched a war between monsters. Evil Adman (servant of brand monsters) is struck by "magic lightning" and summoned back to the heavens).
The world finally woke up. Finally, the governments of various countries jointly issued a ban to prohibit all advertising behaviors and all advertising professions. All sorts of fictitious billboards added with stunts on Moscow's street scenes were removed one by one under the ban. The world returns to its original state.
Epigram in the play: Originally, brands exist because of the needs of human beings, but now humans exist because of the needs of brands.
Humans have become the source of nutrition for brand monsters.
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