When I was a child, I wrote a lot of afterthoughts, so that when I grew up, I didn't feel much about it.
This article is the aftermath of growing up.
The whole movie is dubbed in English, but when I watched it, I had a clear feeling that this product must not be made by Americans.
The commercialization of American films is very successful, in other words, it is too commercialized.
Commercialization is basically the same as making a movie that everyone likes. It is a pity that the angle of my appreciation is often weird. I don't like this kind of commercial.
Of course, I've been in a situation where I've been in a situation where there's not much to do on a daily basis recently, for a long time. I admit, when I'm busy, I'm still looking forward to going to the cinema to see commercials. Very relaxing and enjoyable.
It's a pity that I don't have a job so far, so I can't afford to hurt. . .
If this was shot by an American, it would definitely not be so scattered. The level of this narrative should be about the same as the domestic average.
The poor domestic narrative basically means that the story is not well told, but the European film narrative is often poor, but it is not ready to tell the story at all.
Branded (branding) The title is such an abstract word
Movie is to illustrate an abstract feeling. What does it feel like, let me elaborate.
The brand that impressed me the most in the film is yepple (perhaps wrong). appears multiple times. That is to say, Apple is implied.
A very important point of Apple's greatness is that a great man who has died is called immortality. The great thing about him is telling us what our consumers really want. When we were still using the 1-9 button phone, he clearly told us to use the touch screen. Time flies, and within a few years, smart phones have indeed become a market trend.
Why are we so stupid that we need to ask the undead great to tell us what phone we should use?
The answers may be as follows:
1. Life is called immortality by the people, and death is called immortality by the people. While he was alive, he racked his brains for mankind and finally discovered the great truth that we should use touch screen phones.
2. Let immortality be the messenger of God through whom God tells us this truth.
3. . . Others
4. Because we are stupid, we believe whatever we want to say.
I think the answer is obviously 3. This question is actually quite complicated, and the director is also thinking about this question.
But as an atheist, I think there is some truth to everything except 2, (1, 4).
To put it simply, calling Undying a great businessman is obviously thinking about how all mankind can make us consume every day.
2. We are really stupid, and many times we don't know what we want.
Take Apple, a company that was dying in the early 2000s with the iPod. The sound quality of the iPod is very powerful, it is very convenient to carry, and it looks good. His simplicity is also strongly promoted by Apple, so everyone accepts the concept of simplicity, and simplicity is good.
Think movies, fat, vegetarian food as well as simple.
Many product problems are ignored. For example, as a music player, the iPod can't synchronize the lyrics. This is a function that the domestic copycat MP3s have 10 years ago. . . But because everyone likes simplicity, they ignore all kinds of flaws.
Poor Microsoft (it seems to be called giantsoft in the film) also had to come up with a simple concept of Win8. Alas, the image of the technology emperor in the impression disappeared, and he only became an unsuccessful plagiarism.
Nowadays, electronic products are changing with each passing day, but unfortunately many times they are copying concepts. Let's take milk as an example. There are new concepts on TV every day, but in the end, the quality may not be as good as it was 20 years ago.
Where is the problem? I think there are the following but not only the following points:
1. Consumers buy the concept of the account, a milk that can increase memory is good milk, not how much protein content.
2. There is no new technology. You said that milk is the milk of cows, and it can kill bacteria at most. How can there be so many new technologies. What if there is no new technology, hype.
3. There are too many brands, and the market is so big. The so-called price is what you pay for, and the market is saturated and there is basically no profit. What to do, hype.
Very good, that's it for the brand.
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Let's talk about the real reason for liking this movie, because in addition to the brand , he also relates to government (Soviet Union), religion (killing cows for bathing).
Then I think that when directors think about brand issues, they should also think of a deeper question, that is, since people are easy to be induced, what else can induce us?
European movies sometimes like to tell such inexplicable truths, and the stories are novel and fun. I, who have nothing to do, just like that feeling. . .
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