A friend recommended it yesterday, so I watched it. Objectively speaking, this is a movie that takes a little patience to watch. Unlike those commercial blockbusters that can grab your nerves in the first 5 minutes, the rhythm of this Russian film is a bit slow, and it doesn’t seem to have much audio-visual enjoyment. The foreshadowing of the story took nearly an hour, and I waited patiently for the owner of the vegetarian restaurant to appear. Only then did I understand what the director really wanted to say. I don’t think it can be considered a science fiction film, nor a marketing-themed intellectual film. It just borrows a little bit of science fiction and uses marketing strategies as a fulcrum to raise a thought-provoking question: We all want to live in a beautiful In this world, we all want to do our best to change the world and make it better, but do we really have the ability to change the world?
Misha said that he wanted to make a fortune 20 years ago, but ended up killing an innocent man, and 10 years ago, he wanted to make a fortune, but he left a girl unconscious. Treat it from the root and make it beautiful again. So he used his genius marketing tricks to try to make people understand: Desire is the root of all evil, advertising is the culprit of awakening desire, it should be banned! As a result, the world was thrown into chaos. When the riots took hold, he almost lost his own life, and he could only "believe" that the president would make the "correct" decision. The government first rejected the proposal to ban advertisements in order to protect the normal operation of the business chain. Then, the situation got out of control, and in order to maintain stability, the government had to make a decision to completely ban advertisements. What is "correct"? What is beautiful? Wouldn't it be nice if people really went back to a state of no desire and no desire for new products, no branding, no desire for new things? Let us imagine what it would be like to travel back to primitive society.
Although I can't compliment the filming level of this film, it is still a film that makes me want to sit down and think quietly after watching it. Suddenly there is a sense of enlightenment: out of instinct, everyone's perspective on problems is based on the point where he stands, and thus is limited to that point. I believe that the audience's stimulation from this film must be varied based on their own needs. Maybe someone suddenly stopped taking their son to KFC; maybe someone changed to a vegetarian diet; maybe someone found a theoretical basis for suppressing consumption impulses; , it's really different from what we see on the flyover. As a marketing genius, Misha believes that banning advertising can prevent people from being stimulated by selling lies and have unfavorable consumption impulses, but riots have arisen because of this; the government, in order to maintain the stability of the system under his jurisdiction, made Inconsistent decision-making is a last resort, but there is no choice. When the world is in chaos, Misha seems to wake up: "I want to make the world better, but it turns out to be worse, it's all my fault! I'm so stupid, all I can do now is go to the doctor It's over..." The most worth watching of this film is probably the last 30 minutes, and it is the most interesting thing to help him solve these confusions: Misha, are you really wrong? On the surface, the world is in chaos because of you, but in fact, the world is not in chaos because of you. Forget it, we are all part of the biological chain of the world, vodka, weight loss, fast food, beef, vegetarian food, diapers, cell phones, computers, luxury goods, advertising and brand wars, business circles and governments, marketing wizards and presidents...all of them can not be less. Existence is reasonable, and all things are interdependent and interdependent, endlessly, repeating themselves, until eternity... What is eternity? If your brain has climbed to this point, then you might as well read Hawking again.
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