If the audience watching this film is aimed at Russian science fiction, it is estimated that it will be disappointing. The slightly childish special effects and the abrupt plot make the audience dull. Perhaps the only thing that makes the audience feel bright is the heroine who is full of Caucasian beauties. Round face, high nose bridge, plump body.
The film tells the story of Fast Food industry giants, in order to achieve the sustainable development of their own industry, under the control of a marketing expert, through various legal and illegal means, they manipulate public opinion and conduct brainwashing marketing to consumers. By reshaping the aesthetics of society (fat is beauty), it finally achieves its commercial purpose. In the process, the male protagonist, as an unwitting marketing expert, lost his career and love in the entire bureau. Of course, in order to reflect that this is a science fiction film, the protagonist obtained super power through a "Red Bull sacrifice", and finally saw the truth behind the whole incident. The male protagonist started to use his marketing expertise, and with the support of the vegetarian industry, he used his strengths to give back to himself, which led to the complete collapse of the entire Fast Food industry in Russian.
Of course, aside from the art of film itself, this film is still very critical of today's materialistic society operated by various commercial interest groups. The sentence in the movie "In the past, the needs of consumers created brands, and in today's society, brands created the needs of consumers", which expresses the true meaning of the entire capitalist commercial marketing. In order to realize the continuous consumption of consumers, various commercial organizations, on the one hand, are exploring the traditional practices of customers, and they are also constantly creating consumer demand (perhaps consumers themselves do not need it) through brainwashing marketing. In movies, we can see all kinds of marketing methods seen in today's society: the implantation of various commercial brands, religious brand marketing, viral marketing, event marketing, the use of media, expert authority and even the government to manipulate public opinion . Some of these means are legal, some are gray or even illegal.
At the end of the movie, with the disappearance of the electronic billboards on the street, the protagonist and his wife and children are reunited, and the woman who was comatose in the marketing of Fast Food is revived. These pictures herald the director's ideal of a brand new de-commercialization. society.
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