What is this film trying to convey?
I think to understand this movie, we must first understand what a brand is. Baidu's explanation, brand: [It is a kind of evaluation and cognition of a company and its products, after-sales service, and cultural value, and it is a kind of trust. ] And if the product does not have a brand, is it feasible without its own visual identity system? Obviously not feasible. If there is no brand, we cannot selectively buy the products we trust.
However, the value and reputation of the brand should be formed naturally through the accumulation of people. For example, we all say that Phoenix bicycles are of good quality, which is proven by long-term practice (there is no problem with resisting two gas tanks).
However, with the development of marketing techniques, this original word-of-mouth, slow-growing brand value has been completely subverted. Instead, merchants instill brand value through various marketing methods and advertisements. In other words, even if your product is not very good, if you market it properly, you can be successful.
This is the value of modern marketing - it doesn't matter what you sell, what matters is how you sell it! With the right marketing, even poop can sell!
To draw an analogy, how does McDonald's market? McDonald's is marketing the parent-child relationship. This has nothing to do with fast food junk food a dime! However, through the long-term advertising effect, it has instilled the concept that eating McDonald's is a warm experience for children and parents. So McDonald's succeeded in China!
Another example is a mobile phone of a certain brand. In fact, the function is not very good, but it instills the concept that as long as you have it, you are a fashionista. It was a success, and people rushed to buy it.
So
I figured out what the movie was about.
This movie is clearly satirizing this social phenomenon.
The development of marketing technology, the explosion of information, and the overwhelming advertising have made us lose the direction of choice.
We don't know what we really need.
Everyone is sparing no effort to flaunt themselves, confuse our audiovisuals, and we don't even know that such a product is the best choice.
Presumably what the film is trying to tell is a concept of bringing products and brands back to nature.
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